AdMore, a large automated TV buying platform, is expanding its efforts with major DSP's including Turn, TubeMogul and the Rubicon Project, explains Brendan Condon in this interview with Beet.TV.  He also talks about the new alliance with Varick Media. Condon explains how these DSP and trading desks are accessing TV inventory to extend campaign reach. We spoke with him on the floor [...]

The recently concluded Digital Content NewFronts stood out for both an array of quality, sophisticated programming and for the new opportunity to buy audiences programmatically, says Julian Zilberbrand,EVP Activation Standards, Insights and Technology for Zenith OptiMedia, in this interview with Beet.TV

As CEO's of leading adtech companies along with institutional and strategic investors gather for  LUMA Partners' annual one-day conference in Manhattan next week, there will surely be talk on and off the stage about the the acquisition of AOL by Verizon.   Leading off the conference will be a keynote address by AOL CEO and Chairman Tim Armstrong. We spoke with LUMA Partners [...]

The media landscape is changing quickly, as evidenced by today's announcement of Verizon's plans to purchase AOL Inc.   For a look at where the media industry might be heading in the next 5 to ten  years, we sat down with AOL CEO and Chairman Tim Armstrong  earlier this year.  With today's news, we are republishing this interview

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficiently. But, with so many individual products now catering to so many individual business functions, how do customers avoid a headache? By using one more platform that connects all the others together, answers Ashley J. Swartz, the digital video expert whose company, Furious Corp, is [...]

Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile article in Digiday. And, video has become an integral part of the solution says Sebastian Tomich, SVP for Advertising and Innovation and head of the publisher's native advertising unit, in this interview with Beet.TV. Earlier this year, The Times custom [...]

LAS VEGAS -- Analytics on consumption and delivery of video across a content distribution network can help inform ad buys, ensure safe travel of video, and prevent fraud, says Michael Fay, VP Product Management and Operations at Akamai in an interview with Beet.TV. "Whether linear or OTT or file-based, analytics are important. You need analytics for trouble shooting and for quality and and audience sizes," he says. In [...]

While UM has been involved in programmatic buying for nearly five years, it's recently begun investing in a slate of technology to bolster its work in this area, says David Cohen, Chief Investment Officer at UM. Specifically, UM has created a "single-source view" across screens. "As usage has grown from PC and TV to over-the-top to mobile, we need a single-source way [...]

For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton, Global Head, Media Sales at AOL in this inteview at the AOL NewFront. Norton says that while automation is bringing efficiencies to the marketplace, quality content is essential.

Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative to cookies, to help advertisers target not just mobile users but those same users across devices. "The fundamental challenge in the mobile landscape right now is the lack of a standard user identification method," says Adelphic co-founder Jennifer Lum, who worked on Apple's iAd [...]

By now, you might have already heard plenty about "bots" defrauding advertisers. But what are bots and how do they actually work? "Bots are not big server farms, they're individual computers like your own that have been infected by some malware that was wrongfully downloaded -it might be sitting dormant until the botnet operator decides to light your machine up," according to DoubleVerify CEO [...]

Newspaper newsrooms have been saying for years that their future is in video. But video remains hard and expensive to produce for organizations whose core competency is the "inverted pyramid" of text news stories. Enter Wibbitz, an Israeli company that wants to help them out. Wibbitz ingests client publishers' news articles, runs artificial intelligence on the text and applies algorithms to produce a shortened summary. [...]

As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Engadget, TechCrunch and Huffington Post.  For explanation of the series' content and format, we interviewed Nate Hayden, VP for Originals and Branded Content. Hayden also talks about the changing form factor for non-scripted programming, created for digital devices.

LAS VEGAS -- Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. "[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want," he says. Adobe Primetime saw a 350% growth in the use of over-the-top devices year over year, and [...]

LAS VEGAS -- Over-the-top services represent the next phase of distribution for traditional pay TV programming, says Greg Ireland, Research Director in the Multiscreen Video Program at IDC, in this video interview with Beet.TV. In turn, this shift will drive new ad experiences. "Where we are now with more mature over-the-top services is there are great opportunities to move some ad [...]

Data, analytics and programmatic advertising have been part of the conversation at Cannes Lions for the past couple of years. The dialogue has taken place at meeting suites, beach cabanas and at networking events.  This year, for the first time, Cannes will host the Lions Innovation Festival, a two-day (6.25-26) program held in the Grand Palais with innovators in technology [...]

BBG Ventures, a New York-based, early stage  venture capital firm, backed with $10 million from AOL,  that invests in women-lead tech start-ups, has made investments in 12 start-ups.  Headed by media industry luminary Susan Lyne, BBG makes seed investments of generally less that $250,000.  The fund was launched in September. We spoke with Lyne about the fund.  She says her group has evaluated over [...]

Digital video, once a sort of outlier in the media landscape whose value had to be "justified," is now fully integrated as part of an agency's digital buy.  Moreover, the value proposition has been greatly enhanced with audience planning and buying tool which allow planners to target buys to the individual, says Michael Lampert, SVP of Media and Account Management [...]

LAS VEGAS -- No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms - now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. "A lot of the broadcasters used to have websites as a marketing arm to their core TV business," [...]

LAS VEGAS -- Online video delivery is an evolution and, just as humans evolved from apes, so, too, is the next generation of video streaming evolving from primates - Digital Primates, to be exact. The Chicago-based consultancy was amongst the firms to have developed dash.js, a Javascript library that helps web publishers embed video players for the emerging MPEG-DASH standard. That might [...]