FORT LAUDERDALE -- It's one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree describes, Videology is a little bit like geology... "Sand -- How we can use our Nielsen and Rentrak data to score television inventory and then to help our [...]

LONDON -- Newspaper and TV companies are natural cut-throat rivals. But, in a new global context, publishers in many markets are tapping their common cause - and common tongue - to fight a shared enemy. Earlier this year, The Guardian, CNN International, the Financial Times and Reuters together formed the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target [...]

FORT LAUDERDALE -- The ability to target individual TV sets with custom advertising is real and it's here - but you're going to have to wait a couple more years before it gets really real. With deployments from Cablevision, Comcast, DirecTV and DISH Networks, the number of targetable TV sets is growing but, lately, we have heard still-optimistic executives sound a note of caution - don't [...]

FORT LAUDERDALE -- The US pay-TV providers with which many ad tech vendors partner, have access to just two minutes per hour of ad time in local programming. But the US TV system is an outlier in a global context. Smaller, more integrated national systems in other countries seem to make partnering for programmatic or addressable initiatives more straightforward. Could they also be [...]

REDWOOD CITY, CA -  YuMe, one of the earliest video advertising companies, has expanded its offering this year with a "full-stack" programatic solution for both the buy and sell-side.  Separately, it has introduced  an "out-stream" video ad unit. For an update on the new  products, along with company plans for the upcoming CES, we sat down at YuMe's offices for this interview [...]

LONDON -- All marketers these days want to deliver ads across as many screens as consumers have available to them. Doing so is increasingly easy, thanks to a growing plethora of advertising technology. But measuring the impact of those deliveries remains a thorny problem. Tantalized by the possibilities, some in the industry are dreaming of a single, unifying metric that could unite [...]

LONDON - Modi Media, the advanced TV unit of  WPP's GroupM, will buy upfront inventory from Cablevision to deliver advertising in 2016 on an "addressable" or household level basis, says Modi's CEO Mike Bologna in this interview with Beet.TV Bologna expects the growth of addressable households in the U.S. will reach 50 million next year.   He says his agency will [...]

LONDON -- The ad world is only just getting its head around the technology-driven ability to super-target ads at human beings. But, pretty soon, it may need to focus its attention on those humans' personal assistant software, a leading ad exec says. Omnicom's PHD worldwide CEO Mike Cooper says the emergence of virtual personal assistants - intelligent digital agents that perform tasks [...]

LONDON -- They both received investment from the big German TV group RTL, now video ad tech companies Clypd and SpotX are set to solidify their partnership even further under the same stable. Already this year, the pair told Beet.TV they would team up, after RTL's $144m investment in to SpotX in 2014 and $19.4m in Clypd this April. Clypd CEO Joshua Summers says the hook-up [...]

FORT LAUDERDALE -- You have probably heard the aphorism that "content is king". But what if content was actually someone else entirely? Try this catchy allegory for how not to reinvent media... "Content is like Humpty Dumpty," Tracey Scheppach, EVP and Innovations Director at Starcom MediaVest Group, told a Beet Retreat panel. "It has fallen and it has fractured and it has gone VOD, over the [...]

FORT LAUDERDALE -- The potential to target individual TV viewers using one of an array of pre-prepared custom ads will fundamentally change the way the business works - but the people who make those ads are going to have to catch up first, a panel discussion heard. Asked if the current wave of new advertising technology just amounted to introducing a set [...]

FORT LAUDERDALE -- These days, it has become commonplace for broadcasters and advertisers to be fearful of the consumer shift from linear, live viewing to watching more time-shifted programming. Indeed, data from many countries shows on-demand viewing booming whilst old-style consumption wanes. But that's not the full story. Broadcasters are finding some success in reeling out big, appointment-to-view shows to woo watchers... and advertisers. "I [...]

FORT LAUDERDALE -- You can have all the ad tech in the world but, in this day and age, is it really advertising that can connect with consumers any longer? Bank Of America media SVP Lou Paskalis thinks brands need to take a leaf out of the books of publishers and broadcasters they historically have advertised against. "I need to move into a [...]

LONDON - As television maintains  a fairly consistent 44 percent of global ad spend, according the just-released report by GroupM, digital video consumption across screens in surging in many markets via mobile and desktop  with players including Google's YouTube and Facebook, explains Simon Thomas,   Global Director - Audiences Research at GroupM / MEC Global. This growth is happening despite considerable barriers to digital [...]

Digital advertising will grow globally by about 14 percent in 2016, commanding 31 percent of global ad budgets, reports GroupM in its biannual worldwide media and marketing forecast report, This Year, Next Year. Topping the list of global ad growth is Facebook, up 50 percent with Google up 25.5 percent. “Facebook is addressable and targeted at scale with requisite tools and automation that make [...]

LONDON -- Two big tipping points are coming in to view that will crown two decades of analog to digital advertising evolution. "We think internet advertising will overtake TV for the very first time in 2018," ZenithOptimedia forecasting head Jonathan Barnard tells Beet.TV in this video interview. The move will be thanks to the growth in paid search. Within digital, mobile advertising, growing at [...]

LONDON --  The alliance between  Sky, U.K's big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the company will be able to serve single ad campaigns across all screens including linear TV, says Jamie West, Deputy Managing Director of Sky Media in this interview with Beet.TV He noted the new architecture assures that video serving happens within the [...]

LONDON -- ITV may be the UK's largest commercial free-to-air broadcaster, but that doesn't mean the home of shows like Downton Abbey and Coronation Street is getting carried away with newfangled video ad tech. In this video interview with Beet.TV, commercial content director Gary Knight cautions against getting "obsessed" by addressable TV advertising. "There’s an element of personalisation that’s good for the ecosystem," Knight says. [...]

LONDON -- New Jersey-based addressable TV tech outfit Invidi is set to cross the pond next year, when it powers its first European client business. Speaking with Beet.TV in this video interview, CEO David Downey reveals the company's technology will underpin a launch by Liberty Global's Belgian broadcaster Telenet and channel owner SBS Broadcasting. The European addressable opportunity is a world away from that in [...]

FORT LAUDERDALE -- In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old method of measuring TV audiences using panels of viewers? That is a question both Rentrak and Nielsen are hoping to address - the former by merging with comScore, and the latter by doubling its panel size. But some executives [...]