REDWOOD CITY, CA – YuMe, one of the earliest video advertising companies, has expanded its offering this year with a “full-stack” programatic solution for both the buy and sell-side. Separately, it has introduced an “out-stream” video ad unit.
For an update on the new products, along with company plans for the upcoming CES, we sat down at YuMe’s offices for this interview with Scot McLernon, Chief Revenue Officer.
McLernon also talks about the growth of advertising on connected devices. The company first launched its smart TV integration with LG Electronics in 2011. Samsung is an early investor in YuMe, The company’s SDK is integrated into several smart TV manufacturers.
This video is part of a series titled “The Road to CES,” a series of video interviews leading up to CES in January. The series is sponsored by YuMe. For more videos from the series, please visit this page.