Now in its second year of offering television advertisers guarantees on audience targets beyond age and gender for national linear inventory, Turner Broadcasting is ready to scale up its offerings. “We were very intentional in keeping the number of clients in the first year, when we were in beta test, to a small number,” says Michael Strober, EVP, Client Strategy and [...]

Bloomberg Media has already built a strong following for one of its first big sponsored video series, Hello World. Now the business news org is looking to follow that up by unveiling a couple more projects in September. Global marketing head Amy Marks says the company is previewing "Big Problems, Big Thinkers" and "Peer-To-Peer" at the DMEXCO conference in Germany next month. Just as Hello World, the stylish [...]

Less than five years old, the DMEXCO global business and innovation event scheduled for Sept. 14 and 15 in Cologne continues to achieve new milestones. For the first time, DMEXCO 2016 will host more than 1,000 exhibitors inhabiting just over 1 million square feet of floor space at the Koelnmesse center. Attracting more than 50,000 attendees, the two-day Digital Marketing Exposition [...]

To fully understand business “disruption,” according to Y&R Global CEO David Sable, it pays to revisit the Sears, Roebuck & Co. catalogue—circa 1894. Because if you read the mail order company’s pioneering business manifesto—the best goods from around the world at great prices—it’s exactly the same as modern-day disrupter Amazon. “Literally word for word,” he says in an interview with Beet.TV. “It’s [...]

Anna Bager doesn’t need bulky goggles to see the potential of augmented and virtual reality technology for brand marketers. The SVP and GM of Mobile and Video for the Internet Advertising Bureau expects to hear lots of discussion about the subject at the upcoming DEMEXCO 2016 confab in Cologne. “I was a big skeptic in the beginning,” Bager says in an [...]

In a world where consumers are ignoring your ads, how do you win back their attention? By making content audiences actually want to consume, says one veteran digital marketing analyst. eMarketer co-founder and chairman Geoff Ramsey says the traditional approach of distributing ads - "shotgun"-style, to broad audiences, in interruptive fashion - is losing its effect. According to a forecast from his firm, 26% of [...]

Although the term programmatic is often thought of as merely automation via digital plumbing, “We believe there’s a lot of strategy in programmatic,” particularly for political advertising campaigns, says Erik Requidan of Intermarkets and The Drudge Report. Requidan and other specialists will share their insights on the advertising campaign trail at Election 2016: The Future of Political Advertising Is Now, a Beet.TV [...]

So-called "programmatic" technologies are revolutionizing the trading and targeting of online ads. But what about the content of those ads? Many ad-tech vendors, who have spent the last few years touting programmatic's numerical capabilities, are now battling over its next wave - the chance to use programmatic in the actual construction of ads themselves. "When you think about programmatic advertising … it’s being leveraged for scale, efficiencies, [...]

Advertisers and agencies were the first to embrace data to plan and measure the results of television and video advertising campaigns. But with MVPD’s and content publishers experiencing “consumption fragmentation” across devices other than television screens, media companies are now getting on board. “That’s where the business is heading,” says Scott Ferber, Chairman and CEO of video advertising platform Videology, which [...]

There is much talk in the industry about whether so-called "programmatic" technologies, which are revolutionizing internet display and video advertising, will come to ye olde TV any time soon. Despite many hurdles in the way, one ad-tech vendor says the prospect is already "very real". "The market today is $700m and is going to grow to $4.bn by 2018," says DataXu founder and SVP [...]

Analyst and insight firm eMarketer expects to ramp up European and Asian expansion whilst seeking synergies with its new owner's media properties, following its recent acquisition by Axel Springer, says co-founder Geoff Ramsey. "(Springer) has the resources and wherewithal to help us from a content coverage standpoint and, probably more importantly, from a sales perspective," Ramsey tells Beet.TV in this video interview. "The Axel [...]

One of the bigger anomalies in the digital world is the time that people spend on mobile devices versus the less than 15% of digital ad dollars that are being devoted to mobile. The CEO of WPP Group-owned Medialets attributes this largely to people trying to use desktop computer tools for mobile campaigns. “It’s a lot of confusion in the marketplace [...]

We have all heard the marketing buzz word omni-channel. It means the blurring of advertising channels, and the need for agility and a new approach to reach one audience, across multiple screens. Media is not the first to use this phrase, or have the need to transform businesses to adapt to these types of challenges. The phrase omni-channel has been [...]

TV ads targeted through addressable linear platforms made up just 0.1% of total us TV ad spend in 2014, according to eMarketer. And industry executives seem at loggerheads over the extent to which the prospect is really making in-roads. Asked what impact sellers of TV properties on addressable platforms had made during the recent US TV upfront ad sales season, Mike Bologna, president of Group [...]

In a world where TV ad-buying is also moving online, the future of trading is evolving toward digital measurements. On that basis, one video ad-tech vendor says it is helping bring the traditional and oft-derided criteria of audience demographics in to the digital age. Videology says it recently improved its ability to help advertisers target audiences using demographic, by harnessing data about those audiences from publishers themselves. "We’ve worked [...]

The possibility to target individual viewers ad households, through the medium that, previously, reached only mass audiences, is slowly emerging. So-called "addressable" TV is today deployed in roughly 45m to 50m US homes, according to various figures. But who is buying the ads, and who stands to benefit most? One vendor enabling the new TV future with targeting data says car firms are amongst the [...]

If, in the new age of advertising, marketers will only pay for ads that produce a verified sale, that could give banks a front-row seat. After all, it is the banks which have full sight of what their customers are actually buying. That's the space in which Cardlytics is operating. The eight-year-old, Atlanta-based company is using its network of banks, comprising 120mn accounts, to help [...]

Trying to reach left-handed nurses who like to bowl? The process starts with “a small piece of the truth” that Experian Marketing Services teases into a scalable advertising target. Explaining the evolution of Experian’s work with television providers, Kevin Heindl, who is Director of Partner & Advertiser Solutions, said the company used to solve the providers’ audience data and targeting [...]

Once upon a time, using social for online publishing was all about signposting stories in the hope readers would come to read them on your own website or app. Now we live in a world in which publishers are happy distributing their content itself through social platforms - at least, before Facebook's recent algorithm change. A just-published May study, 2016 Publisher Outlook, in [...]

For DISH Media Sales, addressable television is both a futures and a future market. The former relates to uncertainty over when addressable inventory will run, while the latter is the eventual blending of DISH linear ads and ads on the company’s Sling service. “When you think about buying an audience with addressable television it’s a futures market,” Adam Gaynor, the company’s [...]