We have all heard the marketing buzz word omni-channel. It means the blurring of advertising channels, and the need for agility and a new approach to reach one audience, across multiple screens. Media is not the first to use this phrase, or have the need to transform businesses to adapt to these types of challenges. The phrase omni-channel has been used by companies that have needed to transform their supply chain as their businesses became more complex and global for more than 15 years.
Ashley looks to blueprints for tested supply chain optimization and transformation strategies and contextualizes them for media in this segment.