WASHINGTON, DC -- If you just have to be at the next Donald Trump rally, The Washington Post back have your back. The newspaper now publishes not just regular 2D video but is also shooting video in 360-degree format from certain key events, like Democratic and Republican election rallies. In this 2D video interview, WaPo strategic initiatives director Jeremy Gilbert tells Beet.TV that [...]

WASHINGTON, D.C.-One of Julie Van Ullen’s roles at OpenX is that of an educator when it comes to the political advertising space, particularly with regard to programmatic ad buys in private marketplaces. That’s because the political vertical “is probably more nascent” than others. “I think there’s probably a bit of a lag there,” Van Ullen said in an interview earlier this [...]

WASHINGTON, D.C.-To make sure its programmatic prowess was up to the task, Intermarkets, whose publishing portfolio includes The Drudge Report and The Political Insider, started “a lot of the hard work for 2016 at the end of 2014,” according to VP of Sales & Programmatic Strategy Erik Requidan. Since then, Intermarkets has executed lots of private marketplace deals and is [...]

WASHINGTON, D.C. - The best branded content comes from niche publishers that care, that scale and which can help advertisers rise above clutter with a strategy that is both data- and outcome-driven. So says Jim Bankoff, the CEO of Vox Media, home to some of the web's rising-star, pure-play publishing brands, like The Verge, Vox and Eater. Three years ago, Bankoff launched Vox Creative, [...]

To Nicolle Pangis, the perfect trifecta has nothing to do with horses. The global COO of WPP Group’s Xaxis sees it as the possibly contentious nexus of data specialists, creatives and artificial intelligence/machine learning. “When we find the equilibrium between these three pieces I think that will drive, let’s say, digital advertising 3.0,” Pangis says in an interview with Beet.TV in [...]

Video ad tech vendor Teads has already made waves for introducing auto-playing video ads in between text paragraphs - in its words, "inventing" the so-called "outstream" format. Now it is set to offer interactive video ad units, too, by acquiring Brainient of the UK. The acquisition is announced on Monday. Terms are not. But Brainient's service lets advert makers create video [...]

Given the “mind boggling” volume and velocity of change in the advertising and media world, its talent pool needs a reset. “I think it’s been the case for many years now that our talent pool needs to change,” says Wenda Harris Millard of MediaLink. “In all the ecosystem.” The status quo is characterized by the “rinse and repeat, draw from the [...]

There's building tech products, and then there's creating for a purpose. Too often, brands are eager to leap in to one technology or another without really considering respective strengths and applications, says IPG's mobile and technology agency. "Two months ago, everyone was talking about virtual reality," notes Travis Johnson, Ansible's global president. "Then this phenomenon came along called Pokemon Go. All of a sudden, it’s about [...]

Box, stick or platform - what shape is your internet TV experience? There are a growing number of routes to internet TV for consumers, and that means confusion and headaches for marketers, at least for now. In this video interview with Beet.TV, IPG Mediabrands global innovation officer Chad Stoller says all kinds of moving pictures - whether on TV, mobile or something else - now [...]

It's a theory we've seen before - if more content becomes pay-for and ad-free, will opportunities for advertisers dry up? Media content has traditionally been funded by either consumer income or advertiser income. If the needle moves toward the former, as it is doing through subscriptions like Netflix, Hulu and Spotify, what does that mean for the traditional advertising-funded media landscape? "While I don’t think [...]

What does IPG's mobile and technology agency want from the future of digital advertising? A focus on experience over statistics. That's what Travis Johnson, Ansible's global president, is hoping to find when he visits DMEXCO, the big advertising technology conference in Germany, next month. I hope that we move away from pure statistics and numbers and tools and technologies, and we talk more [...]

Roughly seven months ago, comScore completed its merger with Rentrak. Now comScore clients are getting the first look at panel and census beta data that will help advertisers, media owners and distributors better understand “the dynamics of how consumers are finding and consuming content,” according to Bob Ivins, comScore’s EVP of Business Development for Cross Media. Historically, audience measurement has sat [...]

To the Chief Digital Officer of global media agency MEC, the pendulum of big data use in marketing has swung too far in one direction: pinpoint targeting via programmatic channels. “We’re at an incredible inflection point right now,” says Carl Fremont. “I think there needs to be a balance from the marketing side between the hyper targeting that we do and [...]

Just because we sell intangible goods or ‘time’ and space, media is not that different from other industries. More importantly, many of the challenges we are facing in today’s media enterprises, and the resulting competencies we must develop, take a page out of other industry handbooks. Inventory management is one. Inventory management or yield management is something that is getting a [...]

A couple of decades has brought about massive transformation for both brand marketers and their media agencies. One linguistic but telling example offered by Publicis Media’s Richard Hartell is that when Zenith was created and before it became part of Publicis, it was called Zenith Media Buying Services. “They never really back then had any aspirations to do anything differently” than [...]

The paradigm of audiences, content, branding and marketing has been “completely subverted in the past five years,” says YuMe’s Stephanie Gaines. It’s no longer about brands, marketing and content as separate entities but the context of audiences, demographics and psychographics. “If you build with an audience first strategy you’re keeping in mind all of those things which will, at the end [...]

In the battle between apps and the web, the web is fighting back. Having already introduced Accelerated Mobile Pages (AMP) to speed up loading experience, Google has also launched Progressive Web Apps (PWA), a collection of technologies to make entire sites behave more like native apps. And that development may bring a big boost to news publishers, if Joey Marburger's comments are [...]

Having been in the forefront of tackling digital advertising challenges like fraud and viewability, GroupM has no false illusions about what awaits the company and its clients abroad. “As digital grows around the world and complexity sets in the same way as it has here, exactly the same problems occur,” says John Montgomery, Chairman of GroupM Connect North America. “All of [...]

As he looks ahead to his panel discussion at DMEXCO 2016 in Cologne, OMD Worldwide’s Mainardo de Nardis is interested less in advertising/media technology than he is in powerful consumer insights. The CEO of Omnicom’s global media communications agency will take to the stage with IBM’s Robert Schwartz and Rishad Tobaccowala from Publicis Groupe to discuss how to build the most [...]

Little by little, an advertising world that, over the last couple of years, succumbed to the wonders of numbers and the transformative potential of data-driven targeting and buying, is course-correcting to remind itself of one crucial ingredient - people. Now it is becoming increasingly common to hear even technologists and sales execs talk about "creative"and "engagement" just as creative media directors do. "There is no [...]