Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion

SAN JUAN, PR – NBCUniversal is doubling down on its integrated approach to live event advertising, and according to James Kreckler, senior vice president of digital media sales at the media company, it all starts with the content. Content as the foundation for advertising success “The way NBCUniversal maximizes effectiveness and reach for an advertiser […]

SAN JUAN, PR – Who said a television had to have just one screen? While the “second screen” craze of the noughties revolved around the smartphone, Telly is aiming to popularize a TV with an ad-supported second screen right underneath the first, monetized viewing through ads. “We’re constantly thinking about how can we make everybody’s lives […]

SAN JUAN, PR — In an advertising landscape dominated by performance metrics and retail media expansion, Colleen Hotchkiss, President of Growth Practices at Publicis Groupe’s Zenith Media, is calling for a renewed focus on brand building. While performance media remains essential for short-term results, Hotchkiss argues that brands must not lose sight of what truly […]

SAN JUAN, PR – As the media landscape rapidly evolves, Nav Singh, vice president and managing director of programmatic at Horizon Media, said advertisers are entering a new era — one defined by data, customization, and the power of AI. “The consumers are there,” Singh said in this interview at the Beet Retreat San Juan, […]

SAN JUAN, PR – Connected TV advertising is providing a sweet spot for brands in the early stages of building awareness, offering them the benefits of television with the precision of digital. The medium gives marketers the opportunity to know exactly who they’re reaching, while also placing messages in a more premium environment than standard […]

SAN JUAN, PR – In a rapidly shifting media landscape, the rise of digital video consumption is not just a trend — it’s reshaping the very core of advertising strategy, particularly when it comes to live events and sports. Jessie Schwartzfarb, executive vice president and head of video investment at Dentsu, shared insights into the digital […]

SAN JUAN, PR — The traditional divide between national and local marketing strategies is outdated and ineffective in today’s complex media landscape, according to Diana Bernstein, Managing Partner, Partnerships at Havas Media Network. “What we’ve been doing at Havas is rethinking local marketing within community marketing,” Bernstein told Beet.TV’s David Kaplan at the Beet Retreat […]

SAN JUAN, PR — TiVo, the company once synonymous with DVRs and the earliest forms of time-shifted TV watching, is continuing its transformation into a significant player in the connected TV operating system space.  As Fariba Zamaniyan, the global vp of data monetization at Xperi-owned TiVo, told Beet.TV’s David Kaplan at the Beet Retreat San […]

SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise. But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set. That is creating new opportunities for brands […]

SAN JUAN, PR – In 2025, media agencies are striving to concertedly adopt AI across their workflows. EssenceMediacom is attempting to combine practical AI applications with culturally relevant moments to engage employees and transform client results. “At WPP, we’ve actually built our own bespoke AI platform where we are able to start from a client […]

SAN JUAN, PR – Chase Media Solutions is making waves across the retail media landscape, with a mission to create unmatched value for both customers and merchant partners. With a broad reach that includes 84 million customers and 6.5 million small businesses, the platform is positioning itself as a powerful connector between brands, consumers and […]

SAN JUAN, PR — Media companies and advertisers need a more direct connection with fewer technological intermediaries standing between them, according to Kathy Argyriou, head of Publisher Sales at Comcast-owned ad serving platform FreeWheel. “Some of the trends that I think we’re going to continue seeing between buyers and sellers in the marketplace is that […]

SAN JUAN, PR – The migration of content consumption from the open web to connected TV is opening up what one ad-tech executive calls “white space” for advertising strategies. By understanding consumers’ interests across platforms, brands can move beyond traditional, sometimes limiting, audience stereotypes. “That’s powering a lot of interesting conversations and different ways of […]

SAN JUAN, PR -The most effective marketing strategies begin with brand-building rather than channel selection, according to Ritu Trivedi, client president at WPP Group’s Mindshare. It makes sense that brands’ natural “channel-agnosticism” is even more ingrained given the endless complexity associated with the variety of media pathways consumers are constantly jumping around to.  “What they’re […]

SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the heart of this growth is the rise of “biddable” transactions—non-guaranteed, one-to-one PMPs, multi-publisher PMPs, curated deals, and open market opportunities […]

SAN JUAN, PR – In an increasingly complex digital landscape, brand safety has become more than just a buzzword—it’s a necessity. But according to Kerel Cooper, chief marketing officer of contextual advertising platform GumGum, the industry’s current approach may not be enough. Cooper said in this interview at the Beet Retreat San Juan that contextual […]

SAN JUAN, PR – The traditional lines separating marketing and commerce are dissolving, forcing a realignment of roles and budgets within organizations. This shift comes as consumers increasingly dictate how and where they engage with brands, a concept one executive calls “boundless commerce.” This change presents challenges and opportunities for brands. Companies must now adapt […]

SAN JUAN, PR – In an age where attention spans are short and options are endless, consumers no longer respond to generic marketing messages. They want experiences that feel tailor-made — and brands that recognize this shift are setting themselves apart. Anna Brantley, chief revenue officer at AnalyticsIQ, said the key to unlocking this deeper […]

SAN JUAN, PR – Connected TV’s continued growth seems assured. But there’s one area marketers and media buyers might want to explore to get extra advantage in this rising sea: native ad formats are emerging as a significant growth area, particularly in connected TV environments, according to Greg Sherrill, vice president of demand sales at […]

SAN JUAN, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, chief science officer at Simulmedia. “The TV industry has done a great job of recreating the worst […]