The man who founded early ad platforms Tacoda and Real Media is ready to have another go at running another ad-tech company with a self-service model. Simulmedia CEO Dave Morgan tells Beet.TV his current company, which helps advertisers and agencies link consumer purchase behaviour to set-top box data, will switch on a software-as-a-service model in the next couple of months. Until now, Simulmedia was working [...]

With fears of an advertising duopoly, concerns about shady agency practices, a downturn in VC funding and mounting anger at programmatic opacity, there are plenty of reasons to be bearish about the digital advertising ecosystem right now. But one of the leading thinkers and M&A advisers in the space doesn't want you to forget the sector's positive underlying outlook. In this video interview, LUMA [...]

If you thought broadcasters' newfangled ways of selling TV ads using advanced audience-buying tools in 2017 will freeze traditional TV measurers out in the cold, think again. Fox, Turner and Viacom teamed to co-found OpenAP, a new consortium to agree on commonality in the way granular audience-describing datasets are described and made available. To many, these new techniques may seem to supercede the traditional TV measurement [...]

Premium video provider FreeWheel believes that guaranteed, programmatic transactions on a one-to-one basis between publishers and buyers represent the future of both video and linear television. The programmatic guaranteed world is the “next generation of programmatic transactions for premium publishers because this guarantees a safe transaction for both the seller and the buyer and it also gives control back to [...]

In the last couple of years, the idea of "cards" has gained steam for presenting online information. Google's Material Design aesthetic depends on cards, Facebook feed items are shown as cards. And now Taboola, one of the big companies powering recommended content at the bottom of publishers' news articles, is going with cards, too. On Wednesday, Taboola launched Taboola Feed, a new way of [...]

Male-centric UPROXX considers itself to be a creative agency because of how it understands and caters to its audience, which perceives entertainment as more than just movies, film and TV. It’s about what’s being produced by major studios, labels and “what our audience are making in their own bedrooms,” says CEO Benjamin Blank. In this interview with Beet.TV at the Digital [...]

Little Things specializes in creating meaningful, inspiring content for women who are part of the “nesting and nurturing psychographic.” But men might also find its content of interest provided that they fit the parameters of this life stage. This is typified by Little Things videos that range from how to keep an avocado green to the easiest way to make a [...]

Videos are a powerful way to communicate health and medical information to people at all levels of literacy, but only if the content is strictly vetted. “We have a very strict process in terms of what we publish and what sources we use,” says Dr. Preeti Parikh, Chief Medical Editor of HealthiNation. In this interview with Beet.TV during the Digital Content [...]

National marketers want “scale that’s smart” by combining the best data from digital platforms with premium television content. And to close the loop, they want to be able to transact on a currency that reflects their desired business outcomes, says NBCUniversal sales chief Linda Yaccarino. She wants to “shine a light on the need for the industry to reach out beyond [...]

This time last year, Mashable unveiled its proprietary Velocity Technology Suite software, which uses predictive analysis to inform content creation. Since then it’s gone from “a couple hundred million video views” monthly to 1.5 billion, according to Chief Revenue Officer Ed Wise. Using Velocity, Mashable tries to identify “who’s influenced, who can influence on a certain topic and who’s influenceable,” Wise [...]

LAS VEGAS -- Around the TV industry, advertising executives are responding to growing consumer disaffection for ads, by reducing ad load and rejigging the duration of ads served in to commercial breaks. But what if machines did it for them? That's a future Scott Braley sees emerging. Speaking on a Beet.TV panel, the Ooyala ad platforms GM explained the idea. "We’re seeing some broadcast customers [...]

Most people don’t get to create one company with actor John Leguizamo. David Chitel, CEO & Founder of Hispanic-oriented video provider NGL Media, has done it twice. At the Digital Content NewFronts, the company’s production division, NGL Studios, announced two new initiatives: Latin History For Morons, featuring Leguizamo, and a new platform called EOP Comedy: With Liberty and Comedy for All. [...]

In the last few years, Business Insider has risen to be one of the most popular business news websites on the planet - but selling that audience to advertisers doesn't happen solely on that website. In this video interview with Beet.TV, Business Insider chief revenue officer Peter Spande says the publisher is now helping brands make BI-style content specifically for social channels. The world [...]

LAS VEGAS -- When Fox, Turner and Viacom unveiled a new tool to help agencies buy ads across their new advanced TV offerings in April, it was described as "historical". But one of the partners says the move was just baby steps in what will become a much more full-fledged affair. OpenAP is a way of introducing commonality around the ways the TV companies [...]

News Corp's new global technology chief wants to learn from big tech platforms, and to keep his brands publishing through social sites - but only if the deal stacks up. This month, he was confirmed in the role of chief technology officer after Paul Cheesbrough moved along to the same role at sister company 21st Century Fox. So what is in Marc Frons [...]

LAS VEGAS -- The next wave of focus in computing is machine learning and artificial intelligence - and advertising will be a beneficiary. Big computing providers like IBM and Microsoft already have significant cognitive services suites, available to developers through APIs, to perform tasks like text analysis. But what if those services could also see inside videos? What if they could understand [...]

LAS VEGAS -- On the spectrum of new-wave TV ad-targeting techniques, many executives are dreaming a degree of targeting precision that can customise ad delivery for individual TV viewers. That may be an intriguing possibility. Indeed, on many over-the-top devices, it may even be the norm. But, for a television industry whose infrastructure has been built up around the concept of the household, that may [...]

To cut to the chase on a clinical survey about consumer perceptions of ads on mobile phones, let’s just say that full-page interstitials are not well liked. Mobile video advertising platform Receptiv discovered this when it used 62 people as test subjects in conjunction with neuroscientists and Toronto company True Impact. “We were curious about how people actually behave when they [...]

It used to be that music and music videos were the main way that artists could connect with their fans and earn money. Sony Music Entertainment wants to help artists “built a revenue stream for you that’s different” by marrying their talent with directors and content producers, says Lee Stimmel, Head of Original Programming at the newly unveiled Rumble Yard, [...]

Just as you can’t call entrepreneurism a niche anymore, Entrepreneur Magazine is no longer the “nuts-and-bolts,” small-business publication it was before Jason Feifer became Editor-in-Chief. “Everybody now talks about being an entrepreneur because you can apply the mindset of an entrepreneur to almost anything that you do,” Feifer says. In this interview with Beet.TV after the magazine’s first-ever Digital Content NewFronts [...]