In its early existence, Canoe paddled against a stiff technological current in its quest to deliver interactive television ads. Since its pivot in the last five years to dynamic ad insertion for video-on-demand, the current has been flowing strongly in its direction. “We’re happy to say that it’s a thriving business,” says Chris Pizzurro, Canoe’s head of business development, sales and [...]

Matching data sets for video advertising audience targeting is nothing new to comScore, particularly with Rentrak under its wing. Now with “100 percent market share” of all U.S. video-on-demand transactions, the company is encouraged by what partnerships like the nascent OpenAP consortium represent. Earlier this year, after Fox, Turner and Viacom announced the formation of OpenAP, details emerged about how comScore’s [...]

The news media can play a major role in communicating the desperate plight of survivors of Hurricane Maria in Puerto Rico. “I beg you to please don’t forget your responsibility to continue to bring light into the humanitarian crisis that is happening in Puerto Rico," Congresswoman Nydia Valezquez, D-NY, said at a news conference in Manhattan. “There is no way [...]

Omnicom Media Group and Beet.TV  In a Call to Action with Founding Sponsors AT&T AdWorks and Teads  #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program  STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In this video to be shown to the attendees, U.S. Representative Darren Soto [...]

With all of the change happening in the television world, it’s nice to have professional sports in your portfolio. It’s one of few things “that’s keeping the old traditional ecosystem healthy,” says Turner Broadcasting’s Howard Shimmel. But it’s also nice to stay ahead of the audience targeting curve by using data science to analyze viewing behavior and enable more targeted advertising [...]

The barbarians of the digital age are at the gates of traditional television. The question is, can the traditional TV industry work together enough to keep out the likes of Apple and FANG (Facebook, Amazon, Netflix, Google)? That’s the advanced TV battlefield as sketched out by Tony Yi, who is GM Strategic Commercial/Business Development at Videology. “As an industry, there is a [...]

Companies in the advertising and media industry can provide relief for victims of Hurricane Maria in Puerto Rico not only by their contributions but also by raising awareness of the dire conditions on the island, says Congressman José E. Serrano, D-NY. “Use their clout to let the federal government know that this is a humanitarian crisis,” Rep. Serrano advises in [...]

Amazon may have cornered mindshare for cloud services these last few years. But, all the while, Google has been making some heavy investments in its cloud infrastructure, too. Lately, that infrastructure seems to have been bearing fruit, with many of Google's hardware products trading off AI features that depend on Google Cloud. But devices are not the only beneficiaries. Google's cloud is [...]

Snapchat’s joint venture with NBCUniversal on a new digital content studio is a sign that the media giant is “digging in deeper” with the popular imaging messaging application. “The joint venture is really sort of the next step in the evolution of the relationship with them,” says Aaron Radin, NBCU’s SVP of Partnerships & Portfolio Products. The relationship, which lets NBCU [...]

Media companies working together on advanced television audience targeting is “a nice first step.” What needs to happen faster is measurement of content on different devices—not of the devices themselves, says Lyle Schwartz. The President of Investment for GroupM North America acknowledges that advertisers know more about TV households than ever before. “The plethora of data out there is tremendous,” Schwartz [...]

The fall of 2017 has been a big season of integrations for data science and media technology provider 4C Insights. First came its link to Mediaocean on the buy-side and shortly thereafter NBCUniversal on the sell-side. With NBCU making its television inventory available via application programming interfaces, “it was pretty natural for us to come together,” says Anupam Gupta, Chief Product [...]

Over the last few years, the advertising, technology and media sectors have all scrambled to adopt a strategy they call "mobile-first". But that is a device-centric strategy in a world that many now see becoming increasingly device-agnostic, as more people experience more content across a range of gadgets and screens. For Harsh Kapadia, the group director of WPP creative agency VML, all that [...]

The social network invented by a computer science drop-out may look like the same white-and-blue product to all of its two billion users. After all, Facebook is a platform. But that doesn't mean Facebook cannot also be the place where creative messaging can thrive. Whilst the company operates as a self-service ad platform, it is also highly hands-on with some of its big [...]

"Unlimited" creativity is on offer to advertisers reaching consumers through mobile - but agencies must first restructure to better make assets for what is a new and unique screen. That is according to one ad planner in an effort to enhance ad production for mobile and social environments. In this video interview with Beet.TV, Ogilvy USA engagement and planning head Shari Reichenberg says too few [...]

Advertisers felt like they got good at Facebook some time ago. But, at the world's largest ad agency holding group, most of that expertise was concentrated amongst the buyers of ad space. That's why WPP saw the need to tool-up Facebook savvy amongst the people actually tasked with creating ads for that inventory. Together with Facebook, the group created a Creative Ambassador [...]

NBCUniversal’s self-service programmatic buying offering powered by 4C achieves a few milestones in the linear television world. Among the biggest is that advertisers will be using the same buying console that they already use to target audiences on major social media platforms ripe with video ad inventory. The deal with 4C “allows us to juxtapose the value of our inventory within [...]

Even as it continues trying to sooth concerns in the disrupted newspaper industry, Google this week showed its intentions in the emerging field of digital TV ad sales. At its Partner Leadership Summit, Google announced a host of new TV advertising products inside DoubleClick for Publishers. in this video interview with Beet.TV, Google's Shane Peros brought a typically Google pitch to the industry [...]

Fox Networks Group has a new addressable advertising trial offering for targeting households that watch video-on-demand content using Comcast Cable’s set-top boxes, as well as in streaming content on Hulu. And while the 10 million households involved represent a small portion of overall cable TV addressability, combining that incremental reach with Fox’s linear properties tells “a holistic story,” says Noah [...]

Not that Netflix is open to advertisers yet - but, if it ever is, those advertisers may credit 2017 as the year when the building blocks of third-party Netflix measurement were put in place. Nielsen just switched on measurement for 13,000 streaming Netflix shows using TV-style ratings based on age and gender - the same thing advertisers have used to buy [...]

At this point in the evolution of Facebook advertising, many brands may think they are doing a good job. But the opportunities on offer don't start and end with the tools brands think are available - the possibilities may be greater than that. Case in point is Harsh Kapadia. The group director of WPP creative agency VML didn't want to settle for [...]