SANTA BARBARA -- Addressable TV advertising technology has the capability to help advertisers target customized TV ads at individual households based on known data characteristics. But TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. So how is addressable going to get greater scale? In this video [...]

Pluto TV’s OTT streaming service is free but ad-supported, and chief revenue officer Rich Calacci believes that as long as those ads are properly targeted at the right audience, viewers won’t mind. “I don’t think there’s an aversion to commercials or advertising broadly. I think it’s fundamentally misunderstood,” says Calacci, speaking with BeetTV at Advertising Week in New York. “Advertising that [...]

SANTA BARBARA -- If ad agencies were starting to worry that the rise of subscription video services would leave them without a route to viewers, perhaps they should begin to improve that outlook. Because, seeming to come as a response to the rise of pay-for VOD, a new wave of ad-supported OTT TV services (AVOD) is growing, too. Even NBCUniversal's just-announced "Peacock" service, [...]

Now a Publicis company, Epsilon’s vision is to put data at the core of everything the advertising group does. Stacey Hawes, president of Epsilon’s data practice, is responsible for curating and monetizing third-party data assets at Epsilon. Her role now extends to the broader Publicis Groupe, which acquired Epsilon in July for $4.4 billion, rendering it Publicis' sole data-tech platform. It’s [...]

SANTA BARBARA -- Recent seismic shifts in digital advertising, instigated largely by privacy concerns, are having a profound impact on the economics of digital advertising - and more is on the way. That is according to one ad agency exec charged with data oversight. In this video interview with Beet.TV, Hearts & Science chief data officer Megan Pagliuca describes changes flowing from [...]

SANTA BARBARA -- For the last decade, digital advertising has revelled in its ability to super-target individual audiences using assortments of digital breadcrumbs, leveraged through software platforms. But, lately, legislation and tech vendors' own policy changes mean this super-power is drying up - and that is causing a reduction in ad spend. So says the CEO of a software ad-tech firm servicing [...]

SANTA BARBARA -- UWG CEO Monique Nelson still sees plenty of growth opportunity ahead for the agency, which celebrates its 50th anniversary this year. UWG, which rebranded from UniWorld Group in 2014, is the leading full-service multicultural agency in the US. Nelson, who has led the company as chief executive since 2007, has helped to usher in new focus points for [...]

Roku, Inc. and Innovid today announced a new analytics solution to measure and understand daily demographic reach and frequency on TV campaigns run across the Roku platform, and Linear TV. The new solution marries OTT and linear TV occurrence and identity data from Roku’s 30.5 million active accounts as of June 30, with Innovid’s OTT ad serving footprint across over 75 million households. [...]

SANTA BARBARA -- In a world after GDPR, one in which indiscriminately targeting audiences by following them around the web with ad-tech is becoming slightly more frowned upon, how can advertisers reach consumers? Most of the industry has now settled on the view that third-party data, that held in data warehouses and made available for purchase by advertisers, is less useful [...]

SANTA BARBARA -- Most TV services want to show ads to viewers when the viewers are watching shows. Last year, Hulu began asking a different question - what if it served an ad when viewers stopped watching? In January, it launched a new ad format, "Pause Ad", and the first results from tests with Coca-Cola and P&G's Charmin toilet paper are in... "We've [...]

Marketers should radically reduce the number of ad exchanges they transact with in order to achieve a double transparency win. So says the founder of a programmatic ad consultancy that claims to have the "little black book" on ad-tech. In this video interview with Beet.TV, Chris Kane, founder of Jounce Media, talks about the new practice of supply path optimization (SPO), through [...]

Despite recent skepticism over the role of venture capital in digital media start-ups, Group Nine Media this month raised a $50 million new funding round, pushing its valuation to a lofty $600 million. How is it going to make good on that confidence? Not by plain old advertising alone. In this video interview with Beet.TV, Suzanne Kolb, chief brand officer at the [...]

The number of subscription video-on-demand services may be multiplying toward possible "subscription fatigue", and there may still only be 24 hours in any given day. But could transportation technology change the game? A growing number of media leaders thinks so. In this video interview with Beet.TV, cross-disciplinary media consultancy MediaLink CEO Michael Kassan says a content crunch is coming. "In the real, real world, [...]

Advertising results are driven by many factors. But if there is one factor above all others, it is the creative messaging that drives it. That is according to one ad-tech leader whose company aims to revolutionize how brands creative gets delivered. "It is very hard to take creative out of this equation," says Celtra CEO Mihael Mikak in this video interview with [...]

SANTA BARBARA -- It was back in mid-2018 that AMC Networks first said it would allow advertisers to dynamically insert ads to reach specific households. That was after AMC Networks - whose portfolio includes AMC, IFC, SundanceTV, WE tv and BBC America - hired Adam Gaynor, the long-time DISH Network executive who oversaw media sales including addressable TV initiatives. Fast-forward a year, [...]

SANTA BARBARA -- There is now a plethora of ad-tech solutions available to ad buyers, a smorgasbord of options for applying data to ad buying. And yet, this emerging world of opportunity also carries with it degrees of fragmentation and limitation. So, should ad buyers look to build their own, perfect solution? No, says a veteran agency executive - the imperative is [...]

SANTA BARBARA -- If sports TV channels ever find themselves priced-out of the fast-changing live TV rights, well, Turner Sports may be well placed to reach the right fans, regardless. In this video interview with Beet.TV, Laurie Shackell, VP of advanced media at Turner Sports, says her company is aiming to offer advertisers exposure to fans - not just during games, [...]

If only software providers just did one thing anymore. The increasing pace with which ad-tech vendors have expanded on to each other's turf is causing problems for ad agencies that want to use brands' data more freely. That is according to a leading executive from the world's largest media-buying agency. In this video interview with Beet.TV, Evan Hanlon, GroupM's US chief strategy [...]

SANTA BARBARA -- Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks. That is the worry expressed by a US ad agency leader, issuing a call-to-arms for TV networks to change. In this video interview with Beet.TV, Chief Investment Officer, North America, of Omnicom Media Group, worries that her advertiser brands will miss out [...]

SANTA BARBARA - When it raised a $30 million Series E venture round back in January, interactive TV ad firm Innovid said the money would be used for “additional capital” and ” to expand its global footprint”. Today, it is announcing its footprint is expanding through acquisition. The company is buying Herolens, a Buenos Aires-based technology provider for dynamic creative optimization [...]