SAN JUAN, PR -- After a couple of years of subscription video-on-demand boom (SVOD), a new model is emerging to capitalize on rumored "subscription fatigue". Advertiser-supported VOD (AVOD) is bringing ad support back on the agenda, even as the rise of pay-for video services brought many to conclude that the era of ad-funding was over. Amongst the AVOD contenders are Peacock, Xumo, [...]

SAN FRANCISCO, CA -- TV advertisers are going to need to leverage their own customer data sets in the coming era of advanced TV ad targeting - because the recent age of indiscriminate targeting is being nixed amid a flight to privacy. That is according to one executive who thinks advertisers need to use more precise measurement than TV's traditional panels, [...]

SAN JUAN, PR -- In 2020, the tools on offer in the TV industry allow advertisers to use data to plan and target the optimum ad campaign. But driving widespread adoption is going to take a culture shift. So says Kim Norris, VP at Charter’s Spectrum Reach ad sales division. "First, you have to change culture. And one thing I've learned - being a [...]

SAN JUAN, PR -- Despite the apparent coming-together of television and digital video advertising, ad buyers are still too often divided in two two teams, according to one publisher hoping for change. In this video interview with Beet.TV, Hulu director of ad sales research Asaf Davidov complains that differences persist. "When we're talking to TV teams versus digital teams, those conversations are [...]

SAN FRANCISCO, CA -- The sun may be setting on the main way advertisers have historically used to target audiences. But there may be a better option on the horizon. Google has declared it will phase out all third-party cookies – the tiny, user-side files that store information – from its Chrome browser by 2022. Ad-tech companies were already moving toward alternative options, focused on [...]

SAN JUAN, PR– Consumer behavior is changing, even if just by virtue of access. In a keynote interview with Joanna O’Connell, vp and principal analyst at Forrester at the Beet Retreat in San Juan, Dominick Vangeli, vp of advanced advertising products for NBCU, discussed some of the ways that his company is dealing with this change. There are consumers that engage [...]

SAN JUAN, PR– With all of the different sources of data informing the TV industry, fragmentation is a natural consequence. In a town hall interview with Beet.TV’s Jon Watts at the Beet Retreat in San Juan, Lisa Giacosa, global md of data and analytics for Spark Foundry, explained how some collaboration is necessary in order to create a common lexicon. In [...]

SAN JUAN, PR -- Samsung is preparing to tie together its mobile and connected TV ecosystems in an advertising services upgrade due later this year. In this townhall discussion for Beet.TV, Michael Scott, Samsung Ads’ head of brand sales in North America, was asked what role mobile plays in his connected TV offering. "We're in the process right now of trying to [...]

SAN FRANCISCO, CA -- The digital ad industry has spent the last five to 10 years deriding the old method of targeting advertisements, which involved placing ads against recognisable content deemed to deliver a suitable audience. Instead, it got preoccupied with technologies which promise hyper-detailed targeting of individual users, regardless of the content they are consuming. That was until privacy regulation put [...]

SAN JUAN, PR -- The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly. But the emerging focus on "attribution" and "outcomes" doesn't come as easy as it sounds. "Data is not sexy," Hinnant says, in this Beet Retreat townhall interview. "It's really a tough business. [...]

SAN JUAN, PR -- In the new world of advanced TV advertising, brands can measure consumer outcomes like website visits and product purchases, and link them back to actual TV ad exposure. But too few brands are doing so, because vested interests and a lack of action stand in the way. That is according to an industry executive who is urging the [...]

SAN FRANCISCO, CA -- The way the online advertising business has targeted audiences for years is being ripped up - but marketing technology vendors are trying to see the glass half-full. Google has declared it will phase out all third-party cookies - the tiny, user-side files that store information - from its Chrome browser by 2022. In this video interview with Beet.TV, [...]

SAN JUAN, PR– Simpli.fi, a programmatic advertising and DSP platform launched 10 years ago, has been building trust with local media as it helps lead it into the new ways of the market. “With change, there’s a lot of education,” says Sandra Sareyko, the vp of platform sales, advanced TV and addressable at Simpli.fi, during an on-stage town hall in conversation [...]

SAN JUAN, PR– In a landscape that values data, measurement, ROI, and other affirming selling points, why is it so hard to navigate? In a town hall with Ashley J. Swartz, CEO and founder of Furious Corp. at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group, explored how the industry got to this [...]

SAN JUAN, PR -- At this point, many executives in the advertising industry might have hoped that the mechanisms for buying traditional TV ads and new digital video ads would have aligned. But, whilst technology has brought buyers to that point, institutional factors mean many ad buyers still plan their clients' spending in separate lanes. That is according to video ad-tech platform [...]

Brand safety tools can only get you so far. To really understand whether a video is suitable for advertising against, many ad buyers are now turning to technology that can peer inside videos' hidden data to more accurately describe it. "The problem with keyword analysis is that there's a sparsity of language," says ZEFR co-CEO Rich Raddon in this video interview with [...]

SAN JUAN, PR– Joanna O’Connell and her team are conducting research looking at the future of advertising three to five years out. In a keynote at the Beet Retreat in San Juan in February, O’Connell, the vp and principal analyst at Forrester, assured that advertising is not going anywhere, but explained some warning signs about how it is shifting. The future [...]

SAN JUAN, PR– Adsmart, the advanced advertising unit at NBCU, has been a “petri dish” for testing and learning to see if cross-portfolio work was viable for the company to do as it moves toward its new One Platform solution. Covering all advanced advertising initiatives including digital programmatic, Adsmart’s approach breaks down silos, streamlines the buy side and makes the [...]

SAN JUAN, PR– After conversations at the Beet Retreat in San Juan, Evan Hovorka, the director of business development at Roundel, thinks that brand needs could be more front and center. On stage with Beet.TV’s Jon Watts, Hovorka says that 15 years at Target has made his thinking brand-centric. “As a brand, I’m trying to achieve my goals of getting my [...]

SAN JUAN, PR -- For a company that has been around since 2017, Adcuratio has been awfully quiet. But that changed in December, when A+E Networks and DISH announced a deal that would leverage the Princeton, NJ-based outfit's technology to help A+E offer national ad sales via its addressable services. "This has been a product five years in the making," says Harish [...]