SAN JUAN, PR -- They seem like two entirely different kinds of advertising tactic. But Lance Brothers doesn't think linear and connected TV have to exist in two different strategies. In this video interview with Beet.TV, Lance Brothers, chief revenue officer of NCSolutions, the former Nielsen Catalina Solutions that helps brands target, measure and optimize their ad campaigns, explains the two can [...]

SAN JUAN, PR -- The new opportunity to observe a consumer action and correlate it back to a TV ad view is a big deal. But it will count for nothing if it is not underpinned by a solid data foundation. So says Noah Levine, chief revenue officer at 605, a company helping advertisers buy smarter using TV data. "As an industry, everyone's [...]

SAN JUAN, PR - In the new world of marketing, a host of speed humps lay on the road ahead. GDPR, CCPA and other new privacy regulations challenge seek to limit companies' use of consumers' data. But Michael Parkes doesn't see speed humps, he sees a ramp. "I actually think privacy is going to be a good thing for us in terms of [...]

SAN JUAN, PR -- The ad industry needs to start talking the same language and cooperating on data sharing if all players are going to elevate to meet the opportunity of advanced targeting techniques. That is according to Dan Ackerman, Samba TV chief revenue officer. In this video interview with Beet.TV, Ackerman talks about the importance of standards, agreements and common [...]

SAN JUAN, PR -- Not many entertainment companies out there can claim the audience scale that Disney can. After several acquisitions like Pixar, Marvel, Lucasfilm and 21st Century Fox in recent years, that scale has growth even further, as the company also looks to develop a stronger relationship of its own with paying customers. In this video interview with Beet.TV, Dana McGraw - [...]

SAN JUAN, PR -- With so many interconnecting points and possibilities in the new world of advanced TV ad targeting, ad buyers are getting confused about who is who, what is what, and how effective it is. That is the view of one technology leader who thinks simplicity needs to be restored. In this video interview with Beet.TV, Tal Chalozin, CTO and [...]

SAN JUAN– We’re at the tipping point for addressable. In an interview with Alan Wolk of TVREV at the Beet Retreat earlier this month in San Juan, Tracey Scheppach, CEO of Matter More Media, explained that we’re now on the right path to increase the addressable inventory. Scheppach was a pioneering advance TV senior executive, at Starcom then Publicis Media, before [...]

SAN JUAN, PR -- Nielsen is working with seven US TV networks to beta-test addressable TV advertising technology, ahead of a planned full launch later this year. A+E Networks, AMC Networks, ViacomCBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds, under the scheme launched in January. "The point of the beta is to start [...]

As more video sources become available, the landscape is becoming fragmented. In an interview with Beet.TV, Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network, discussed the data-access challenges and opportunities in today’s television industry. Consumers today are screen-agnostic, and watch content from anywhere. Yet with these evolved consumption habits, most companies are still relying on [...]

In December, the Wall Street Journal reported that Xuomo is in advanced conversations to be acquired by Comcast.  Today, the companies announced the deal. Launched in 2011 by MySpace owner Viant together with Panasonic, Xumo offers more than 160 channels on smart TVs from Hisense, Magnavox, Panasonic, Philips, Sanyo, Sharp and VIZIO, plus on LG TVs and as a Roku channel. https://www.youtube.com/watch?v=09pKkL_0LnY "Consumers [...]

SAN JUAN, PR -- Advertisers should embrace the new opportunity to use their own audience data to buy targeted ads not just on digital platforms but on TV. That is according to a tech exec who says "addressable" technology is coming on stream faster than ever. In this video interview with Beet.TV, Jay Prasad, chief strategy officer at LiveRamp’s TV division, says: "If [...]

SAN JUAN, PR -- In the last decade of media, the industry may have conditioned itself to think of digital platforms and online connectivity as offering the best opportunities. But that before the rise of super-powered new TV ad capabilities, and before the sun started to set on some of digital's key levers. In this video interview with Beet.TV, Brad Danaher, Experian [...]

Jon Watts, the London-based media consultant, has announced a big change in his professional life:  He is transitioning out of his full-time position at MTM, the research and strategy consulting firm he co-founded  in London 10 years ago, to become the firm’s Senior Advisor. He has moved to New York and will continue to advise MTM clients, and has joined Beet.TV [...]

SAN JUAN, PR -- In a world of incredible opportunities to reach audiences across new devices, proliferating devices also pose a problem to advertisers looking to understand their marketing effectiveness. "The trend in TV today or video overall is heavily fragmented across channels<" says Jessica Levine, VP of enterprise solutions, in this video interview with Beet.TV. "It's becoming more and more [...]

SAN JUAN, PR -- In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries. That is the promise of Blockgraph, a division of Comcast's FreeWheel that has been working on realizing the potential. The initiative was launched in December 2018, counting Viacom and Charter's Spectrum Reach as early [...]

Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters. “The look and feel is a lot like linear television, or cable network TV,” says Scott. “Advertisers want to run their 30s and [...]

SAN JUAN– When Target began using its own first-party data – comprised of information culled from 100 million guests – in its own marketing strategy, it saw a better performance than the past third-party data it had been using from partners. That data included online search, transaction and offline data, a key differentiator. “When you ask about the difference between us [...]

SAN JUAN, PR -- AT&T's Xandr digital ad unit is expanding its overseas markets, starting with Latin America. The division includes prior acquisitions like AppNexus and Clypd, making Xandr a key player for helping AT&T TV and video services offer targeted advertising capabilities. Now Allison Paley, Xandr's director of corporate strategy, wants to take tehat capability overseas. "Latin America is a really interesting [...]

SAN JUAN, PR -- For marketers, the single promise of so-called “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is much greater than that. Now broadcast platforms are discovering they can offer advertisers a more diverse set of use cases than just targeting alone. In this one-on-one interview at Beet Retreat, Kevin Arrix, SVP of DISH Media, [...]

SAN JUAN, PR – Like clockwork every year, predictions are made that addressable TV is nearing a tipping point and will soon become ubiquitous. But TV buyers and sellers are still coming up against significant headwinds that have slowed adoption. “There’s this dark side of addressable with many challenges yet to be addressed, and we can only solve them as an [...]