If COVID-19 ravaged the world for many, it also seems to have laid the groundwork for change that was previously merely bubbling up. Case in point - newly-cautious brands, looking to prove the effectiveness of spending, appear keener to buy advertising that is based on real outcomes, something connected technology has been promising for the last couple of years. So, in this video [...]

If new ad formats hold the key to increased media revenue, Andrew Eifler is throwing the kitchen sync at the industry. On top of seven native ad formats and several standard video ad formats, Eifler's TripleLift is now helping inject advertisers' virtual products directly into OTT TV content. In this video interview with Beet.TV, Eifler, TriplLift's chief product officer, says the idea [...]

The advertising marketplace has found multiple applications for artificial intelligence (AI) technology that handles more advanced problem-solving at higher speeds. Those uses include several parts of programmatic marketplace that brings together buyers and sellers of advertising in automated auctions. "Each of these will drive some sort of revenue lift yield, from the perspective of publishers," Andrew Baron, vice president of machine [...]

Addressable and advanced television advertising that lets marketers reach target audiences with more personalized commercials is on the verge of becoming more mainstream on national TV networks. This convergence of linear and digital media underscores the need for interoperable and transparent ways of doing business. "The TV industry is made up of hundreds, if not thousands, of different entities that are [...]

Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer's content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated by Matt Spiegel, EVP of Transunion. Part [...]

If fragmentation was the price of scale, would you take it or leave it? That's the question many buyers of over-the-top (OTT) TV ads have been asking themselves. But, as more opportunities are lit up to deliver targeted ads across the entire US, some are swallowing the challenges - whilst hoping for a more straightforward 2021. In this video interview with Beet.TV, [...]

All machine learning is essentially algorithms trained by humans to spot patterns in data. But humans, too, have to learn how to make the right calls when it comes to training those algorithms. In this video interview with Beet.TV, GiLa Wilensky, president of US at Xaxis, says "ethical AI" is essential. AI's spectrum of benefits Xaxis is the WPP agency focused on driving business [...]

LONDON - A couple of years after the media industry's great ad transparency outcry sparked, a consensus emerged over why a change in pricing model would be necessary. Cadi Jones is convinced that change - from ad-tech intermediaries taking a percentage of media spend to simply taking a flat, fixed fee - is right. (We are republishing this video recorded in London [...]

Comcast-owned FreeWheel is continuing to expand its buy-side offering by announcing its acquisition of Beeswax. Beeswax offers a "bidder-as-a-service", a DSP-like ad-buying software that sits in buyers' own clouds and uses a software-as-a-service pricing model. In this video interview with Beet.TV, FreeWheel general manager Dave Clark explains the rationale behind the acquisition, and how he sees 2021 panning out. Expanding demand "Our publisher client [...]

First-party data about consumers are much more valuable to marketers as stricter privacy laws in several regions give people more control over how their personal information is shared. Amid the boom in ecommerce, retailers that sell advertising space on their websites are harnessing their first-party data to help marketers improve their targeting. That capability makes retail media networks more comparable to [...]

Until now, the prospect of retailers using data to follow a customer in and out of store, ultimately aiming to attribute an end purchase back to an ad exposure, was a lofty goal - but rather complex to achieve. But two trends are making it a reality: The growing proportion of retail that occurs in digital channels. Growing capabilities of online [...]

When it comes to improving on 2020, there is plenty to be hopeful for. On Evan Adlman's holiday wishlist? Radically simpler infrastructure for selling addressable TV ads at national scale. In this video interview with Beet.TV, AMC Networks' senior vice president of advanced advertising and digital partnerships says the TV company is already enabling brands to do just that - but he [...]

Next year will bring more innovation in audience targeting, as artificial intelligence (AI) technology combined with first-party consumer data support programmatic buying among a wider variety of media channels. Advancements in artificial intelligence and machine learning will make the technologies a more central part of reaching consumers among devices including smartphones, tablets and connected TVs. Media buyers can expect to see [...]

CHICAGO - Smart speakers have a central role in connected homes, letting people use voice commands to control smart appliances, TVs, lighting, video doorbells and security systems. Smart speakers also provide a way for marketers to reach consumers who use the devices to listen to streaming music and podcasts, and to interact directly with brands that have created voice-enabled apps. Audio [...]

Television advertising is undergoing a period of significant upheaval as viewers watch their favorite programming on a broader range of devices, including smartphones and TVs connected directly to the internet. Because video is everywhere, advertisers are looking for a way to tell where and when their ads are reaching viewers most effectively -- and that's a challenge. "We really need to [...]

In a tumultuous year, brands could be forgiven for seeking to make savings. And that is exactly what ad agencies are promising them, thanks to new technology which aims to make their marketing more efficient by joining the dots between ad spending and outcomes. But, in this video interview with Beet.TV, Nancy Hall Matterkind, EVP, Outcome-Based Marketing, Matterkind, says another trend has [...]

Addressable advertising is on the cusp transforming national television as a variety of companies and coalitions develop ways for households to see different commercials while watching the same shows. For programmers like Discovery, the continued expansion of addressable advertising builds on its experience with delivering target audiences through linear and digital channels. "We've paid close attention to the trends and the [...]

In the space left by the erosion of digital audience identifiers, brands in 2020 realized they needed to pivot to using first-party data, that which they hold on customers and prospects. But, whilst they understand the principle behind using their customer database in ad targeting, it's not so straightforward. In this video interview with Beet.TV, Sargi Mann, Havas Media EVP and head [...]

For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel. Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both linear and streaming TV ads, claiming [...]

Matthew Kramer wants to sell brands on the power of connected TV - but the paucity of effective measurement is making it difficult, So the managing director or advanced advertising at Omnicom Media Group is making CTV measurement a focus for the year ahead. In this video interview with Beet.TV, Kramer describes the problem - and what needs to happen to solve [...]