Five months after launching its own demand-side ad platform (DSP), Samsung Ads is amassing audience scale and technical capability to become a major ad publishing player. As connected TV advertising evolves, it seems the OEMs whose screens are being viewed are sitting pretty on top of primary user behavior data. Vizio leverages such data through its Inscape subsidiary, and Samsung is [...]

LAGUNA BEACH, CA -  Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base - but the shape of the audience is not the only thing that is changing. In this video interview with Beet.TV, Colin Petrie-Norris, CEO of the California company acquired by Comcast in February, says he wants to reboot the form of [...]

PHILADELPHIA - The absence of fan attendance at sporting events for most of last year led advertisers, broadcasters and teams to develop other ways to reach fans who were stuck at home. Virtual signage that was only visible to TV viewers became more prominent as marketers shifted some spending away from in-stadium campaigns. "We've spent a lot of time trying to [...]

In a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have been recognized  by the National Academy Of Television Arts & Sciences (NATAS), and will  be honored with a Technology & Engineering EMMY® Award in October. The honor was bestowed on AT&T  "By developing technology that enabled the company to divide its [...]

Sports fans will find a way to watch their favorite players and teams, giving advertisers a way to participate in programming among a wider variety of devices. Amid the fragmentation of the media market, audience-based targeting is central to reaching those fans, especially younger consumers. "Whatever you're a fan of today, you can find that sport. Younger audiences like that -- [...]

In December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad Science is one of the providers and its CEO Lisa Utzschneider expects that other social platform will follow, responding to intense marketers' demands. This was one of the topics covered in this podcast episode of the #BeetCast, guest hosted by industry consultant [...]

Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of audience targeting tools, is coming back as marketers demand a safe, suitable environment for their advertising message, says Jed Hartman, President of Channel Factory, US. Hartman, former Chief Revenue Officer of the Washington Post, explains the value of contextual targeting on [...]

A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies' longstanding advertising and content operations.  This new collaboration covers Twitter markets globally and spans the NBCUniversal Sky footprint worldwide. As part of the expanded agreement announced late last month, Twitter will provide broader sales support for NBCUniversal's advertising partners, which empowers global, national and [...]

In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European broadcast giant, for $1.17 billion in cash and stock, the companies announced this morning. Later in the morning, Beet.TV did this video interview with Magnite CEO Michael Barrett about the deal and what it means for the industry. The adtech veteran reflects [...]

Traditional TV advertising may have settled on a commercial break consisting of 30-second commercials a long time ago. But, in the internet-connected TV (CTV) era, the old shapes are being rebooted. In this video interview with Beet.TV, Dan Callahan, SVP of data strategy and sales innovation at Fox, describes how new technology is ushering in a wave of innovation that is re-thinking [...]

DETROIT - Live sports are a key part of Rocket Mortgage's strategy to reach a broad group of consumers, whether they're looking to buy their first home or refinance an existing loan. The lender is active in its sports marketing programs throughout the year, and quickly revamped its plans as the pandemic led to the temporary suspension of live sports [...]

The growing audience for advertising-supported streaming audio is driving a shift in media spending as marketers seek to reach listeners of music and podcast programming. The portability of smartphones and the popularity of unlimited mobile data plans help to reach consumers wherever they are, while smart speaker ownership is rising among connected households. "I've been in audio for about 20 years, [...]

The temporary suspension of live sports last year dramatized the importance of audience-based targeting for advertisers. As sports leagues resumed operations without fans attending games during the pandemic, viewership jumped in the second half of the year and marketers sought to reach them more effectively. "There became huge pent-up demand for these loyal sports viewers," Melanie Hamilton, head of enterprise sales [...]

Criteo, which is widely known as a global powerhouse in retargeting, will leverage its massive database of 2.5 billion active shoppers to prepare for a cookie-free world. This efforts are manifest at Criteo, and with the work it’s doing notably with The Trade Desk and Google, explains Megan Clarken, CEO in this interview with Matt Prohaska for Beet.TV She explains the importance of the alliance with The Trade Desk and Unified [...]

Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling the measurement of internet TV ads all the way through to customer actions like website visitation and actual purchase. But now TVSquared wants to broaden the number of platforms it works across. This week, the company launched ADvantage XP, an outgrowth of [...]

There are those in the media industry who think anything that can be automated will be automated. But, when it comes to TV, even connected TV, it's not yet entirely clear that everything will be automated. In this video interview with Beet.TV, Roku VP of product management for advertising Louqman Parampath describes how his company wants to get there. Programmatic rising EMarketer in November [...]

AdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what's happening and where things are going. Many of you know him for his industry visualizations called the LUMAscape, his firm's deals, his speeches and his very humorous take on things in his clever videos.  He is a unique and admired presence [...]

The new year shows signs of bringing back more traditional scheduling of live sports, though the Summer Olympics is still uncertain amid the global pandemic. A "new normal" in viewing habits is emerging, challenging sports leagues, advertisers and broadcasters to adapt to disruptions that started last year. "There were a lot of unknowns from the media perspective. Obviously, there's a ton [...]

CAPE TOWN -- For a couple of years, it was the key issue facing brands - ensuring their "brand safety" in automated advertising environments. Now technology has helped iron out kinks in where ads get placed - but the man leading the charge says "brand safety" concerns are still around, they have just morphed. In this video interview with Beet.TV, John Montgomery, [...]

If video killed the radio star, try telling that to Carter Brokaw. As president of digital revenue strategy at US radio group iHeartMedia, Brokaw is charged with diversifying and capitalizing upon what, these days, is a spectrum of audio listening and ad opportunities far broader than "radio" itself. In this video interview with Beet.TV, Brokaw explains how new technology is helping him [...]