As the biggest screen in the house, television serves as the main way that most sports fans watch live games, but ancillary digital content can't be ignored. Younger consumers are ready to engage with sports, using social media as a platform to gather with other fans and to see highlight clips. With sports fans spending more time at home during the [...]

These days, the lives we lead are increasingly home-bound - and that's exactly what marketers hope to capitalize on through new connected TV channels. In this video interview with Beet.TV, Senior Vice President, Advertising Sales at A+E Networks, describes two trends focusing on the home: Household-level TV ad targeting, and the quest for even more precision. TV show hosts and production [...]

LONDON - Connected TV has burgeoned in recent years thanks to new over-the-top TV services and, latterly, stay-at-home viewing growth. Now the new year is set to see it take off even farther. In this video interview with Beet.TV, Daniel Clayman, Xandr VP and MD for Northern Europe, explains what 2021 means for CTV growth in his region. Big and ready Clayman explains that, in [...]

Bringing live sports back to television last year was a herculean effort that challenged broadcasters, sports leagues and advertisers to pivot quickly to engage with fans. Turner Sports, the division of AT&T's WarnerMedia whose network brands include TBS, TNT, TruTV and AT&T SportsNet, pushed through the pandemic's disruptions as a major provider of sports entertainment. "Our strategy has been: How do [...]

These days, retailers are not just advertisers who try to reach consumers with messages for the products they sell. In the new digital era, they are also the publisher from which products' manufacturers buy those messages. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this video interview with Beet.TV, pharmacy CVS' chief marketing [...]

If you want to know which way the new digital TV ad sales will go in the next couple of years, look toward the experience of digital display - but not too closely. In this video interview with Beet.TV, Bill Murray, VP of programmatic solutions at Discovery, says a sprinkle of digital must be balanced with a healthy dollop of classical [...]

Sports programming is an important anchor for advertisers in reaching audiences, not only when fans watch their favorite teams, but also when they consume other kinds of content. Reaching them takes an audience-based approach — and that become much more apparent last year when the pandemic capsized the sports calendar. "What we've found is that sports viewing hasn't decreased. In fact, [...]

When the universe of choice and features goes on expanding, how do you deliver a powerful service that is simple to use? That is the challenge this year for Xandr, the advertising and analytics division of WarnerMedia, as it ponders the next phase in its product evolution. In this video interview with Beet.TV, Eric Hoffert, SVP, Video Technology, Xandr, explains that the [...]

It is a century-old saying, but now the new world of data-infused TV ad buying could render it moot. As data, analytics and attribution are applied to internet-connected TV advertising, buyers increasingly have the opportunity to prove the effectiveness of their TV spending. "Gone are the days of, '50% of my advertising is working. I just don't know which 50%' - we [...]

Despite the disruption from Covid, on so many levels, it has been a time of innovation and acceleration in the digital industry. Things have changed dramatically and enabling many of those changes has been the IAB, known as the Interactive Advertising Bureau, the industry trade group that serves the digital publishers and the broader digital media ecosystem. Heading the IAB is David [...]

Steadily, national US television is learning the same kind of ad tricks that local cable has enjoyed for some time - but the end result could be so much greater. ViacomCBS this month heralded a "breakthrough" when it delivered what it called the "first ever" addressable ad impressions in live national broadcast TV via a multichannel video programming distributor (MVPD) set-top [...]

The streaming audio market is growing as consumers spend more time listening to music and podcasts from on-demand platforms. Technological innovation also is putting audio advertising into mobile games, making them less intrusive than that video or display ads that can be a turnoff to gamers. "Audio is a market that has been exploding, in large part it started with the [...]

Brands seeking to reach a mass audience will keep partnering with broadcasters that offer unrivaled reach amid the fragmentation of media channels. The Summer Olympics in Tokyo, which were delayed by a year because of the pandemic, will showcase the power of live sports to drive viewership. "The bulk of that consumption is going to take place on television," Tom McGovern, [...]

The shift in viewing habits from linear TV to newer digital video platforms comes as advertisers seek a more unified approach to their media buying. The pandemic sped up that change in viewing habits, making it more imperative for advertisers to better understand the best ways to reach unduplicated audiences. "When we think about the transformation of television, it really started [...]

Advertising on connected TV has growth healthily lately, after a pandemic viewer surge combined with the maturation of the platform. But what will it take to sustain that growth. In this video interview with Beet.TV, Sling TV's programmatic partnerships account executive Andrew Tint says education will be needed. Education needed EMarketer forecasts US connected TV ad spending will reach $18.29 billion by 2024, more [...]

The emergence of connected and over-the-top TV solutions for advertisers presents the promise of one-to-one advertising, going beyond the old demographic targeting approach. But few ad agencies out there believe that a grand lurch from one medium to another would be sensible. In this video interview with Beet.TV, Dentsu Aegis Network's VP of video innovation Brad Stockton says a multi-channel approach is [...]

Sports viewership just went through one of the most volatile periods in recent memory, with the pandemic having a significant effect on sports leagues and consumer behavior. Amid limitations on fan attendance, sports entertainment became a more virtual experience that's likely to have a lasting effect on reaching younger consumers. The National Basketball Association, National Hockey League and Major League Baseball [...]

"Necessity is the mother of invention" is an enduring phrase with special meaning for broadcasters of live sports during the coronavirus pandemic. The health crisis forced sports leagues, their sponsors and their broadcast partners to come up with new ways to work together as fans hungered for live entertainment. "History proves that people need sports the most. There's always this huge [...]

Connected TV has come a long way - but it still has a little way to go to fully realize the dreams of efficient, data-driven advertising that reaches individual homes. EMarketer forecasts US connected TV ad spending will reach $18.29 billion by 2024, more than double the amount spent in 2020, driven especially by YouTube, Hulu, and Roku. In this video interview [...]

The pandemic has been a catalyst for innovation as businesses find new ways of doing things to help customers, many of whom are stuck at home and rely more than ever on digital connections with the outside world. Creating a positive customer experience (CX) in a website or mobile app is crucial when consumers are unwilling to step into stores, [...]