With a footprint as broad as The Walt Disney Company, Lisa Valentino can count on at least one kind of diversity. As EVP, Client & Brand Solutions, for Disney Advertising Sales, Valentino is figuring out how best to monetize the ad-supported channels across Disney's massive portfolio. In 2021, that means automation, leveraging Disney's own customer data, widening the client base and improving [...]

As advertisers shift more of their media dollars to streaming platforms, they're able to obtain viewership metrics for their campaigns more quickly than they do on linear TV. Those immediate insights are a key advantage of connected TV (CTV). "With CTV, real-time reporting is very important, especially now. Many companies only provide post-campaign reports. You really don't get your insights until [...]

Addressable TV promises to boost the value of commercial time for broadcasters as they offer advertisers improved audience targeting. TV maker Vizio has equipped its smart TVs with advanced technology that gives networks a way to transform their linear ad inventory into an addressable format as part of its Project OAR (Open Addressable Ready). The company two years ago formed the [...]

Providers of premium TV programming have more ways to reach audiences who are spending more time watching video on connected devices like smart TVs and mobile phones. The growth of connected TV (CTV) has added another layer of complexity to the advertising marketplace. "Our focus has always been around premium TV, and how do we help the ecosystem, both buyers and [...]

CHICAGO -- Marketers are moving beyond traditional media yardsticks like age and gender to measure the business outcomes of their advertising campaigns. Increasingly, those metrics need to reflect the time that viewers spending with traditional linear TV and newer digital channels. "There's so many challenges as we look across the industry that we need to continue to collaborate and work together [...]

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its [...]

LONDON - Although the common view is that, during the first year of the COVID-19 pandemic, all kinds of TV platform saw increased viewing, Vicky Fox has a different story. On top of a general reduction in linear TV viewing, the chief planning officer at OMD UK says casual TV viewers are drifting away, too. It all adds up to a picture [...]

U.S. Hispanics now comprise some 20 percent of the U.S. population, and it is the fastest growing consumer demographic sector. Advertisers who don't participate in the Spanish-language media are missing an essential opportunity and losing return on their market spend, says Dan Riess, EVP and Chief Growth Officer of Univision in this interview with Beet.TV Riess suggests that national advertisers craft messages [...]

Connected TV platforms are becoming more sophisticated about providing audience data to help advertisers improve their targeting. "CTV providers starting to differentiate themselves on how they're able to develop their targeting, and the reporting aspect of it," Michael Parent, senior vice president of media strategy and operations at MBuy, a unit of Mediaocean, said in this interview with Beet.TV. While CTV platforms [...]

Advertising campaign success and agency compensation are increasingly tied to outcomes as measurement has become more robust, says  Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me. She speaks about the 4A's four pillars of media responsibility. And reflects on how the pandemic and the racial justice movement of [...]

SEATTLE - The COVID-19 pandemic threw everything up in the air. Now Nicole Whitesel is trying to put the pieces back together. The EVP of advanced TV at Publicis Media has seen an explosion in video viewing and, as a result, ad opportunities. But, in this video interview with Beet.TV, she says that can cause as many headaches as solutions. VOD boom "We saw [...]

LOS ANGELES  - TV is evolving from a world that is roughly targeted by demographics and roughly measured by panels. It is becoming one that is precision-targeted to household and accurately measured by on-box data. In this video interview with Beet.TV, Jerrold Son of ad-supported VOD service XUMO explains how the mechanics of connected TV (CTV) ad buying are changing. CTV PMPs rule [...]

LOS ANGELES - Marketers can harness a combination of TV viewership and mobile usage data to gain a better understanding of how to engage consumers. Those insights are crucial to developing a media plan and making adjustments as needed. "Consumers are watching TVs and engaging with their mobile phones simultaneously as they're engaging with our ad experiences," Kelly Metz, managing director [...]

When the world's biggest ad buyers start advising clients to lean into connected TV, you know the channel has finally made it. For years, CTV has been a side note to many media plans. But, in this video interview with Beet.TV, Digitas VP Beth Weeks says brands in the current season of upfront ad sales deals should embrace the channel. Upfront tipping point? "For many [...]

The reopening of the U.S. economy has spurred a rebound in out-of-home advertising as marketers seek to reach people who are itching to get outdoors after being stuck at home during lockdowns. Marketers also have more flexibility in their campaigns as the growth in digital out-of-home makes the delivery of video ads more feasible. "What we're seeing now is a real, [...]

It may already have one of the largest list of divisions in the industry, but ad agency holding group WPP has just launched another new agency. But Choreograph is a little different. Launched at a time when brands around the world are trying to activate their own first-party data as a response to challenges facing digital ad identifiers, the new unit [...]

New TV capabilities promise ad buyers new abilities like household targeting, frequency-capping and advanced reporting all the way to purchase outcomes. But, to get there, the industry is currently in a phase of stitching together a still-proliferating range of viewing services and buying options. In this video interview with Beet.TV, Kevin Lemberg, Head of Partnerships for Advertising Solutions at Comcast Technology Solutions, [...]

Now that the clouds over the media industry are parting as COVID-19 lockdown constraints ease, industry watchers are trying to forecast the chances of an uptick. For The Weather Group, the near future is about a steady bounce-back fueled by recovery, SVoD and a culture change. In this video interview with Beet.TV, Barbara Bekkedahl, president of ad sales at The Weather Group, [...]

Alcohol brands have been facing a triple whammy lately: Traditionally heavy investors in TV ads, the channel is losing viewer share. Many younger consumers are turning away from alcohol itself. The pandemic closed bars, distancing consumers further from the tipples. Constellation Brands, an agency representing beer, wine and spirit brands, is fighting back by tilting toward connected and streaming TV - [...]

The company conceived as an ambitious cable industry effort to insert ads in interactive TV says it is forging ahead with enabling addressable ad targeting for linear networks. In the last few months, it has added linear addressability to 22 million homes in its footprint of 38 million. In this video interview with Beet.TV, Canoe's sales and marketing SVP Chris Pizzurro explains [...]