Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett

In the days after the desktop web was the only channel game in town, many publishers struggled to adapt to a world without cookies. Then, new regulations and changing consumer sentiment put the brakes on advanced ad techniques which sought to solve the cookie problem. But the latest emerging tech promises to give open-web publishers […]

 
 

Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview

Back in November, we reported how MediaLink CEO Michael Kassan was seeking out some big-name entertainment companies to serve as foundational partners for Connect Learn Explore (CLX), a new strand at Cannes Lion International Festival of Creativity. With just a few weeks to go before the annual ad industry shindig kicks off in June, it […]