Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad

CANNES — With GDPR, cookie deprecation and limits on mobile device identifiers, it has been a tumultuous couple of years for anyone trying to target digital advertising. But more change is on its way. In this video interview with Beet.TV, Jay Prasad, Chief strategy Officer, TV & Measurement, LiveRamp, explains why advertisers need to take […]

 
 

Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation

CANNES — How do you push more innovative ad experiences into the most popular connected TV platform whilst also keeping viewers happy and breaking down industry silos? Youssef Ben-Youssef, Head of Ad Platform, Roku, takes a consultative approach. In this video interview with Beet.TV, he explains how he balances innovation and choice. Format frenzy Roku’s […]

 
 

Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan

CANNES – Marketers are asking for a reliable source of media measurement to help them set the value of advertising transactions, especially as national linear television becomes more addressable to different groups of households. “Measurement singly defines the biggest tension point between agencies and their clients, sellers and the brands themselves and the agencies,” Catherine […]

 
 

Addressable TV Ads Can Have Greater Resonance with Viewers: Molson Coors’s Brad Feinberg

CANNES – Advanced television is entering a new era as advertising on national broadcast networks becomes addressable, giving marketers a way to show different ads to different households during the same linear programming. Ad targeting similar to what advertisers have experienced on digital platforms is becoming possible in a medium that historically offered broad reach. […]

 
 

DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

CANNES — Sometimes in media, what’s old is new. In this industry, people see trends as novel when they have been latent for some time. In this video interview with Beet.TV, Dan Rosenfeld, SVP, Advertising Analytics & Insights, DIRECTV Advertising, talks about some of those trends. Currency history lesson Many TV networks have begun experimenting […]

 
 

The Misperceptions Of Addressable: DIRECTV Advertising’s Groner

CANNES – It is an advertising channel that is growing fast – but certain beliefs still worry addressable TV advertising. A range of industry groups and initiatives are aiming to smash through that inertia and encourage buyers in to addressable. In this video interview with Beet.TV, Drew Groner, Group VP, Head of Client Partnerships & […]

 
 

Comcast’s Allen Pushes Addressable Forward With AMC

CANNES — Addressable TV, which supports targeted advertising replacements, is growing. Lately, it has been growing nationally and is becoming offered to ad buyers on a self-service basis. In this video interview with Beet.TV, Larry Allen, VP & GM, Addressable Enablement, Comcast Advertising, explains why his company made an announcement at the apex of those […]

 
 

Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

CANNES ̶ It is still troubled by inefficiencies, but connected TV (CTV) advertising is benefitting from a growing number of solutions. Even so, despite the emergence of those solutions, realizing the full benefits is going to rely on buyers and sellers leaning in. In this video interview with Tameka Kee for Beet.TV, Sarah Warner Harms, […]

 
 

Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

CANNES – At the start of every episode of The Minimalists, one of the most popular podcasts in the world, listeners hear the hosts declare: “Advertisements suck.” That is the kind of battle facing marketers, as a generation of mindful media consumers grows tired with interruption and commercialization. But many in advertising recognize the concern. In […]

 
 

Partnership With DIRECTV Broadens Addressable TV Ad Reach: Yahoo’s Ivan Markman

CANNES — DIRECTV Advertising and Yahoo this month announced a strategic partnership that provides media buyers with an easier way to access addressable TV and streaming inventory. Their collaboration comes as spending on digital video advertising grows 26% to $49.2 billion this year, as estimated by the Interactive Advertising Bureau (IAB). “Yahoo is going to […]

 
 

Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes

CANNES — The Cannes Lions festival can be a vantage point from which executives see and advance media’s emerging trend lines. For Matt McLeggon, that means workflows coming together, just as it meant those executives coming together at the festival. In this video interview with Beet.TV, McLeggon, senior vice president of advanced solutions at ad-tech […]