Sustainability & Responsible Marketing Summit Highlights with Adlook & Sharethrough: Ad Industry Seeks to Shrink Carbon Footprint

CANNES – The media and marketing industries in the past few years have grown more aware of how advertising activities lead to emissions of greenhouse gasses. Beet.TV hosted the Sustainability and Responsible Marketing Summit to bring together professionals from a variety of advertising agencies, ad-tech companies and industry associations. This highlight reel captures some of […]


Sustainability Goals Reshape Ad Agencies for the Better: 4As’ Marla Kaplowitz, IPG’s Jemma Gould, Dentsu’s Deva Bronson & Mindshare’s Ollie Joyce

CANNES – Advertising agencies have a key role in transforming people’s lives, and these changes aren’t confined to luring consumers to buying products and services. Increasingly, agencies are broadening their mandates to limit advertising’s negative effect on the Earth’s system of natural resources. Marla Kaplowitz, president and chief executive of the American Association of Advertising […]


‘Digital Ads Must Go Green’: A Sustainable Future for Advertising With Anthony Katsur

CANNES — In the quest for a sustainable digital advertising landscape, the industry is looking for ways to count and reduce carbon emissions attributed to ad practices. Anthony Katsur, CEO of IAB Tech Lab, is spearheading initiatives to reduce the carbon footprint of digital advertising. In this video interview with Ad Net Zero U.S. director […]


Ad Industry Can Find Plenty of Climate Resources, Just Ask: BrainOxygen’s Bill Wescott

CANNES – Curtailing greenhouse gas emissions isn’t just a concern for traditional sources of air pollution such as factories, power plants and transportation. The advertising industry is becoming more aware of its carbon footprint from activities such as automated media-buying that gets electricity mostly from burning fossil fuels. “The ad sector seemed to have been […]


Sustainability Is Achieved With Group Effort: Sharethrough’s Ben Skinazi & Ad Net Zero’s John Osborn

CANNES – The advertising industry is in the early stages of working to reduce greenhouse gas emissions from marketing activities. With the realization of how much fossil-fuel energy is consumed by computer networks that automate parts of the media marketplace, ad-tech companies such as Sharethrough are looking at ways to achieve sustainability goals without negatively […]


Sustainability Is Now Key Part of Media Responsibility: GARM’s Rob Rakowitz

CANNES – The media-buying decisions of advertisers collectively have a big effect on how consumers receive information about the world around them. The Global Alliance for Responsible Media, a cross-industry initiative established four years ago by the World Federation of Advertisers, has sought to help marketers make more informed decisions about their media-buying strategies. Amid […]


Lazy Load & SupplyChain Nodes: IAB Tech Lab Aims To Green The Ad Landscape

CANNES — “Demanding a greener digital advertising industry is not only necessary, it’s already happening,” says Anthony Katsur, CEO of IAB Tech Lab. In less than four months, the body’s sustainability working group has attracted nearly 90 company members dedicated to reducing carbon footprints and building a sustainable digital ad ecosystem. In this video interview […]


OpenRTB 2.6 Can Scale Streaming & Cut Carbon: Index Exchange’s Goode

CANNES — It may only be a point change, but the latest version of the IAB’s real-time ad bidding protocol aims to make streaming TV efficient and help save the planet. OpenRTB 2.6 enhances the efficiency of streaming TV advertising but also contributes to sustainability. In this video interview with Beet.TV, Lori Goode, Chief Marketing […]


Sustainability Efforts Reflect Company Values: IPG’s Jemma Gould

CANNES – Sustainability this year got more attention at the Cannes Lions International Festival of Creativity, another watershed moment for the advertising industry as agencies develop environmental, social and governance strategies. “At the risk of sort of oversimplifying, it’s really about doing the right thing and sticking to your values as a company,” Jemma Gould, […]


Cutting Carbon Emissions With One Click: Adlook’s Gut On A Green Path To Scope 3

CANNES — In an industry where performance and sustainability are often seen as mutually exclusive, Patrick Gut, VP, Head of Sales, US, at Adlook, firmly believes that they can and should go hand-in-hand. In this fireside discussion with Ad Net Zero US director John Osborn at Cannes Lions, he introduces Adlook’s new product, Green Path, […]


Cutting Greenhouse Gasses Is Group Effort: Mindshare’s Ollie Joyce

CANNES – The advertising industry is in the early stages of working to reduce greenhouse gas emissions from marketing activities. This process includes an analysis of supply chains and classifying activities into three areas: Scope 1 covers direct emissions from a company’s own or controlled sources, such as fuel burning, waste processing or equipment leaks. […]


‘Actionable Sustainability’: Scope3, Oracle, Adlook, IPG Execs Debate Moving The Needle On Climate Change

CANNES — What can the advertising industry do about climate change? At the Sustainability & Responsible Marketing Summit during Cannes Lions 2023, presented by Adlook & Sharethrough, experts from diverse sectors of the advertising ecosystem took to the stage to champion actionable sustainability and bring to light intriguing correlation between the principles of profit and […]


Ad-Tech Needs to Take Ownership on Decarbonization: Alpine Project’s Brian Murphy

CANNES – The ad-tech industry in the past couple of years has started to become more aware of how its energy usage contributes to greenhouse gas emissions. As founder of The Alpine Project, ad-tech veteran Brian Murphy seeks to help companies take steps to reduce their carbon footprints without sacrificing their business goals. “Ad-tech in […]


‘Efficiency And Sustainability’ Are Driving Forces Of RTB 2.6: IAB Tech Lab’s Katsur

CANNES — In a world where digital advertising is increasingly moving towards TV, the Real Time Bidding (RTB) 2.6 protocol has been designed specifically with connected TV and digital video in mind. It promises to revolutionize the way media companies package their television inventory and how advertisers select spots. In this video interview with Beet.TV, […]


Sustainability Goals Can Be Achieved with Collaboration: IPG’s Martin Bryan

CANNES – The Cannes Lions International Festival of Creativity this year was notable for introducing sustainability criteria in every advertising award category for the first time. The new requirements come as the media and marketing industries become more aware that their marketing activities result in greenhouse-gas emissions. “For many years, we’ve been focused on climate […]


Reducing Media Carbon Increases Ad Results: Scope3’s Leary

CANNES — In an era where sustainability is not just an option but a necessity, businesses are grappling with how to reduce their carbon footprints – without compromising on performance. In this video interview with Mike Shields for Beet.TV, Kaitlin Leary, Head of Global Agency & Brand Partnerships at Scope3, a media decarbonization company, sheds […]


Driving Sustainability In Digital Media ‘A Collective Responsibility’: Sharethrough’s CMO Skinazi

CANNES — We are all part of one planet. Now, if ad-tech companies could operate as one movement, too, they may advance the cause of environmental sustainability. In the last couple of years, we have seen several initiatives emerge to tackle the topic. In this video interview with Tameka Kee for Beet.TV, Ben Skinazi, Chief […]


Awareness of Sustainability Issues Shapes Advertising Industry: 4As’ Marla Kaplowitz

CANNES – The advertising industry’s carbon footprint was a major topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. “Our agencies are getting more and more interest in not only what they’re doing for their organization, but what […]


GreenPath Launch Aims to Shrink Ad-Tech’s Carbon Footprint: Adlook’s Patrick Gut

CANNES – The ad-tech industry relies on computers whose power partly comes from burning fossil fuels. Natural gas and coal are used to generate 60% of the electricity in the United States, while 20% comes from renewable sources such as wind and hydroelectric, according to the U.S. Energy Information Administration. Demand-side platform Adlook is looking […]


Sustainability Is Possible With Ad Industry’s Ingenuity: Ad Net Zero’s John Osborn

CANNES – The advertising industry’s effect on climate change was a big topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. John Osborn, the former chief executive of OMD USA and BBDO New York, wants to help them […]