Dynamic Ad Creative Helps Capture Viewer Attention: Mediaocean’s John Nardone

CANNES – Consumers are bombarded throughout the day with dozens of advertising messages, making their creative content an important part of standing out in the crowd. With dynamic creative opitimization (DCO), the creative elements of an ad – including its imagery, text and layout – can be put together in real time and customized to […]

 
 

Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’

CANNES — He may have previously run the world’s largest advertising agency holding group, but Sir Martin Sorrell is pretty happy in his current seat. The former WPP CEO is now executive chairman of his own S4 Capital, the group building a digital marketing services company through its main Media.Monks division. In this video interview […]

 
 

TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian

CANNES – Advertisers are demanding television viewership metrics that reflect the way people spend time with traditional linear TV and newer streaming video platforms. Comcast’s NBCUniversal has worked to provide insights into what’s currently achievable in audience metrics by sharing the results of a recent test-and-learn project that included 158 brands. Kelly Abcarian, executive vice president […]

 
 

Purpose Drives Your Everything: Logitech’s Tita-Reid

CANNES — Over the last few years, the industry has heard a lot about “purpose-driven marketing”. But, in a world that is still created by people, purpose has a much wider, deeper and earlier resonance. In this video interview at Cannes Lions with Tameka Kee for Beet.TV, Najoh Tita-Reid, Global Chief Marketing Officer, Logitech, describes how […]

 
 

Sir Martin Sees Continued Digital Boom Where Others See Recession

CANNES — Recession? What recession? From where Sir Martin Sorrell is sitting, the omens are still good. The former WPP CEO, now executive chairman of his own S4 Capital, is a reliable soothsayer and business bellwether when it comes to the economy and advertising. In this video interview with Beet.TV editorial advisor Jon Watts at […]

 
 

Defining Purpose: Voices from Cannes Lions in 2022

CANNES — In an industry that moves as fast (and relentlessly) as advertising does, it can be hard to take a step back and ponder some of life’s deeper, more meaningful questions. But that’s exactly what speakers and attendees did during the She Runs It luncheon at the Beet Villa on Wednesday. Amidst the hustle […]

 
1 2