Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy

It is now two years since Sling was reborn as an over-the-top TV experience for cord-cutters in the DISH Network stable. In that time, DISH hasn’t just been helping position the service as a paid platform for the post-cable era. It has also been using Sling as a Trojan Horse in to the new world […]


Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power

Advertising through over-the-top TV services is still nascent, still essential and still waiting to be fully unlocked by better measurement. That is according to one executive in the space who co-founded her own company to help advertisers benefit from the opportunity. “I think we’re early days for OTT, the targeting layer just started,” one2one Media’s […]


Beyond The Tipping Point, OTT Ads Are Exploding: dataxu’s Tellefsen

Maybe, one day, the addressable, programmatic, data-driven buying of TV ads will appear on our TV screens. That used to be the view in TV land – “one day”. But one ad exec elbow-deep in the data says that day is already upon us. “I spend a lot of time in the marketplace talking with […]


Popularity Of VOD, Live Streaming Spark ‘Surge’ In Premium Video Ad Inventory: SpotX’s Sean Buckley

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]


one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’

A year ago, a big challenge for providers of addressable TV ad solutions was the industry’s ability to understand the value exchange compared with mass, linear TV spots. “I don’t think that’s the case anymore,” says Mike Bologna, President of one2one Media. Now the big issue is “consistency,” Bologna says in this interview with Beet.TV. […]


‘An Explosion’ Of Ad Inventory In Connected, OTT-TV: The Trade Desk’s Brian Stempeck

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]


The Four Phases Of Sling TV’s Addressable Odyssey

It is now two years since Sling TV was launched by DISH – enough time for the pair’s journey down the advanced TV ad sales road to go pretty far. In this video interview with Beet.TV, DISH’s advanced TV ad sales director Adam Lowy explains how DISH began the journey, and where it stands today. Lowy […]