HealthiNation Prescribes Highly Engaged Video Viewers For Health-Related Brands

Most people wouldn’t search for and watch a video about treating Crohn’s Disease unless they thought they or a loved one might have the illness. This concept is what helps give HealthiNation a “highly qualified and targetable audience.” Combine that with the highly vetted nature of the publisher’s content—accredited by the non-profit group URAC—and the […]


Newsy Wants To Go Beyond The Headlines With Live Nightly News

When Newsy was created about 10 years ago, there wasn’t anywhere near the amount of content that exists today and calls itself “news.” Despite the crowded field, Newsy is launching a live, two-hour nightly news show this summer. With its close ties to the School of Journalism of the University of Missouri—close as in located […]


TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart

The Digital Content NewFronts may have been conceived as a showcase for publishers to wave under the noses of ad buyers for the year ahead. So what is a tech platform doing at the event? Amongst a series of appearances last week, Rocket Fuel, a predictive marketing platform, partnered with both Integral Ad Science and […]


BlackRock’s Hill Sees Three NewFronts Trends

The Digital Content NewFronts, a season when digital publishers line up to showcase their upcoming content roster to ad buyers, is now in to its ninth year. In that time, the series of pitches has grown to sit alongside TV’s upfronts as a way to secure advanced ad sales. And Jason Hill has seen its maturation. In this interview with Beet.TV, […]


Sharethrough Head’s Tips For Winning At Muted Video

To win in the new era of social video, advertisers need to take a leaf out of publishers’ book – and embrace a world in which videos have no sound. That is according to one executive whose company helps brands benefit from native ads. “We’re watching more video than ever on mute,” says Sharethrough market development […]


UPROXX Marries ‘Great Studio, Dynamic Newsroom And Passion For Audience,’ Says Myer

Young male-oriented UPROXX wants people to know that it’s not just another MCN trolling the YouTube waters to collect and represent talent. And it’s not just another publishing company “that pivoted to video.” Founded in 2008, UPROXX was building audiences with website publishing long before everything went video. It ultimately teamed up with “an incredible […]


Blodget Steers A Course For Business Insider’s Video Strategy

If you consider its precursor, Silicon Alley Insider, then business news powerhouse Business Insider should be celebrating its tenth anniversary this month. When co-founder Henry Blodget launched the site from New York, he may not have expected it would veer off the business beat, that it would go global or that it would make such […]


MLG Tempts Advertisers To Follow Gamers To Esports

To some, the idea that playing video games would ever become a “sport”, played in front of thousands of pumped-up fans, was always fanciful. But that is exactly what has happened, with hundreds of players now playing in professional competitions around the world, viewed by online and in-person audiences that would put many TV channels to shame. […]


Mashable’s Cashmore Brings Superfans To Brands

It started out as a tech news site for social media aficionados. But, after last year’s pivot including a staff restructure and a new focus on video production, Mashable now finds itself with a new story to tell. In this video interview with Beet.TV, founder and CEO Pete Cashmore calls Mashable “a global media company for […]


Entrepreneur Media: Connecting Influencers With Audiences, Brands

Turns out that lots of entrepreneurs are great content creators, but most of them lack a broad enough platform to reach lots of people like them. “We want to be that platform to really help bring their voice to life,” says Bill Shaw, President, Entrepreneur Media. Entrepreneur not only provides these personalities with a high-profile […]


‘Mr. Kate’ Pursues ‘Office Goals’ Series With Staples Product Integrations

What do you get when you combine the office habitats of entrepreneurs with interior design? For a company called Mr. Kate, it’s a video series deal with Entrepreneur magazine and Staples. What started in 2011 as a simple blog with the goal of celebrating life through a more creative lens has blossomed into Mr. Kate, […]


Bleacher Report Rises On Social Content, Co-Founder Says

When David Finocchio co-founded Bleacher Report in Atherton, California, in 2007, it was with an aim to better serve young digital sports fans who were going un-served by legacy media. Five five years later, the success story of the site earned it an acquisition for $170mn by Time Warner. Now Finocchio, who is Bleacher Report’s CEO and […]


Activision’s Cella: Lots Of Uncluttered, Untapped eSports Real Estate To Be Developed

Interactive entertainment giant Activision wants brands to know that eSports participants are an attractive, young audience that bears little resemblance to what people who don’t play video games think about gamers. Activision Blizzard’s Major League Gaming is on a crusade to bring this message to marketers worldwide. “The characteristics of the audience is the reason […]


Cosmopolitan’ Odell: Snapchat’s A ‘Trailer’ For Content Consumption

When was asked how to reach young women with lifestyle content, Amy Odell‘s answer was clear – mobile. That’s why online editor Odell and her team have built with such a strong focus on mobile. Specifically, Snapchat, which announced weaker-than-expected user growth this week, has been a big driver for Odell. Cosmo launched on to […]


IAB Research: Link Between NewFronts, Original Video Ad Spend Upswing

The Internet Advertising Bureau’s latest Video Ad Spend Study shows a near doubling of marketer investments in original digital video since 2015 and a correlation between the buying activity and the NewFronts. Eight out of 10 marketers surveyed for the IAB “said they increased their spending on original digital video because of the NewFronts in […]


Trusted Media Brands Bulks Up Digital Team, Video Partnership With Arcade Creative Group

Following the 2016 Digital Content NewFronts, Trusted Media Brands managed to produce 65 videos for its advertising partners. Along the way it learned that it needed even more digital video capabilities. “We’ve got a really high bar to get past in 2017,” says Rich Sutton, CRO of the more than century old publisher “gets it […]


Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands

At this years NewFronts, the seasonal showcase in which online publishers tout their upcoming content roster to advertising buyers, branded content programmes have never been more prevalent. Amongst offerings from BBC Worldwide, Hearst and others, Time Inc.’s custom branded content studio, The Foundry, was found pitching its slate. On the sidelines, The Foundry creative and content SVP Chris […]


Entrepreneur Taps Network Of Some 80 Video Partners To Inform, Inspire Startups

Knowing that trying to be an entrepreneur can be “lonely and terrifying,” has bulked up its own content creation output with a network of nearly 80 partners who have been down that particular road and have stories to tell. At a time when so many people fear for their jobs, some are ready to […]


Newsy Eyes The Big Screen, OTT Dominance In The News Business

Like most publishers, Newsy wants to reach consumers on every type of screen out there. But it’s particularly fixed on being on the biggest screens, as in the living room. And if it can disrupt the likes of CNN along the way, all the better. “The big picture for us is really moving toward the […]


Hearst Digital’s Troy Young On The Evolution Of Video

It has taken two decades of internet evolution, but, little by little, the old web – led by text and static images – is being taken over by a world of video… at least, in the mind of publishers eager for new ways to package up stories, and advertisers keen to find new eyeballs. Few publishers […]

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