Beet Retreat

SAN JUAN, PR — With so many new platforms, opportunities and options for buying TV ads in the marketplace, smoothing the path to purchase is becoming the new black. In this video interview with Beet.TV, Sean Robertson, director of partnerships at DISH Media, talks about the importance of making it easy. “There’s some third party […]

SAN JUAN, PR – 605 is officially entering the measurement market with a new product known as 605 Platform. What makes 605 Platform unique, according to Chief Revenue Officer Noah Levine, is that it has “100% deterministic data matching rights against 21 million households.” Levine explains that “deterministic data” is the ability to take a very […]

SAN JUAN, PR– Forrester Research vp and principal analyst Joanna O’Connell believes that she was early to the topic when she and her colleague researched the cross-channel video advertising landscape at the end of last year. A long will change, she says; right now, brands are mostly piecing together their disparate video planning, buying and […]

SAN JUAN, PR — John Hoctor started Data+Math with the idea that TV was “under credited.” Meaning that the medium as a whole was not getting the credit it deserved and was thus becoming undervalued.   “What we set out to do was to apply larger data sets to the problem,” says Hoctor, who is […]

SAN JUAN, PR– When it comes to the division between linear and digital, addressability and measurement are two considerations that continue to be redefined. In a conversation with Alan Wolk, co-founder of TV/REV, at the Beet Retreat in San Juan, Julie Anson, director of strategic investment in advanced TV at MAGNA Global, gave some insight […]

SAN JUAN, PR — Whilst the rise of subscription video (SVOD) services in the last five years may have conditioned people to expect that paid digital services would become the norm and TV advertising will wither away, that is not quite the full story. In a more nuanced version, there are two other dynamics playing […]

SAN JUAN, PR —Asaf Davidov, Hulu’s Director of Ad Sales Research, has seen the company grow rapidly over the past five years. When he joined in 2015, they had just 10 million subscribers, a number that’s now grown to 30 million subscribers and 72 million ad-supported uniques. In terms of upcoming opportunities, Davidov spoke of […]

SAN JUAN, Puerto Rico — EDO (short for Entertainment Data Oracle) is looking to capture from “middle of the funnel” metrics for TV advertising by tracking matching search activity to ad activity. “Search is an ideal measure of consumer intent,” notes EDO’s Chief Revenue Officer Scott Grunther. “It starts with the premise that people are […]

SAN JUAN, PR —“TVision is a data and analytics company. And what we focus on is measuring something that’s never been measurable before, which is how do people actually watch TV. “ That provocative statement from TVision  President Luke McGuinness sums up the company’s approach to TV measurement.  TVision recruits panelists who agree to use […]

SAN JUAN, PR — These days, most broadcasters are busy offering their advertising customers new ways to use their platform data to better target audiences. But what about advertisers who want to do the same across the whole TV and video landscape? That need has become priority #1 in the new TV industry, as a raft of […]

SAN JUAN, PR – Advertisers will soon put their own data about customers and prospects to better work in the art of TV targeting. Samsung Ads, the unit of the Korean hardware giant that helps advertisers leverage real audience viewing data, straight off the TV itself, to target ads, says it will soon be digging […]

SAN JUAN, PR — TV manufacturer Vizio is beginning to issue over-the-top firmware updates to 10 million connected TV sets, to better deliver ads from FreeWheel, Google and Xandr. The process is part of Project OAR, a consortium kicked off by Vizio’s own ad-targeting division Inscape to achieve better scale in the sale of connected […]

SAN JUAN, PR — The explosion of devices, platforms and services through which to serve digital content and marketing messages gives brands and their agencies big new opportunities. And also some big headaches. Because, whilst embracing multiple destinations and even closing the loop to consumer action can maximize audience, it also means many different masters […]

Like many others in the TV ecosystem, 605 has worked to create data sets that continue to grow the advanced TV marketplace. Noah Levine, CRO of 605, presented a new company offering to the industry at the Beet Retreat in San Juan this week that lends a new data perspective. 605 Platform is built on […]

We are pleased to announce that Erica Schmidt, the Global CEO of IPG’s Cadreon unit, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Roundel’s Kristi Argyilan, DISH Media’s Kevin Arrix, NBCU’s Dominick Vangeli, 605’s Noah Levine and Tubi’s Farhad Massoudi […]

For the longest time, it seemed like an unfair fight – digital platforms could sell super-targeted ads, whilst TV was stuck reaching the ill-defined mass. But now connected TV platforms mean digital-style ad buying can come to the living room, whilst even linear, old ad buys can benefit from digitally-infused planning. In this video interview […]

The new super-power coming online in TV is tracking not only individuals’ viewership of shows and ads but, also, linking that viewership with eventual viewer outcomes, like website visitation, store visitation or even ecommerce purchase. That is why we are seeing so much discussion on whether advertisers will change their use of TV, which, traditionally […]

What does a successful client-agency partnership look like when centered around tune-in marketing? In conversation with Beet.TV at the Beet Retreat in New York hosted by Horizon Media, Skylar Kim, svp of digital strategy and innovation at Horizon Media and Jen Taylor, senior director of digital marketing at A+E Networks, explained what has made their […]

They are two of the key developments being touted to revolutionize TV ad buying – but are “deterministic” targeting and outcome attribution really up to scratch? During “Data Activation, the New Tool for Programmers”, a panel convened at Beet Retreat In The City, executives held a refreshingly frank discussion on the true state of two […]

Getting US TV companies together and on the same page to come together in their shared interest may sound like herding cats. But, in 2019, David Levy found the door relatively easy to push on. The CEO of OpenAP, a consortium through which several broadcast companies are teaming to make it easier for advertisers to […]