Beet Retreat

FORT LAUDERDALE — “Addressable TV”, the practice of targeting individual households’ TV sets based on data characteristics, may have been the hot industry topic of 2015 – but Invidi, the Princeton, NJ-based ad tech vendor enabling broadcast operators with the technology, has already been doing so for 14 years now. The company already has traction, […]

FORT LAUDERDALE — A year ago, only 15% of US senior ad buyers reported using programmatic for TV ads, according to a survey. Herein lays the contradiction of this much-hyped technology – many are tantalized by the possibilities of super-targeting TV advertising and automating their trading, but the promise is not yet fully a reality. “Everyone proclaimed that […]

FORT LAUDERDALE — They say you can’t teach an old dog new tricks – but that’s exactly what is going to happen in media, as old-fashioned linear TV begins learning some of the ad targeting tactics digital advertisers have long enjoyed. That change is happening because, as TVs or TV boxes get connected to the internet and […]

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospects for ever more refined targeting of TV and video audiences. That is what we cover regularly here on Beet.TV, and that is the trend seen by Ashish Chordia, CEO of Alphonso, an ad tech company helping advertisers harness device data to target […]

FORT LAUDERDALE — Some media companies, especially the smaller ones, just don’t have the kind of scaled inventory many advertisers are looking for. So Operative, an ad tech platform operator which lets publishers manage their online ad space, is encouraging some of its customers to pool their slots. The outfit says it is launching a program called “partner […]

FORT LAUDERDALE  –  If you want to price digital advertising appropriately, don’t just look at the rapidly-growing supply of inventory, look beneath the surface for what is really real. That’s according to veteran ad exec Irwin Gotlieb, the chairman of ad group GroupM. “Supply measured without taking in to account things like viewability and bought […]

FORT LAUDERDALE — It may seem confusing to viewers in other parts of the world, but TV Everywhere is America’s system for ensuring cable TV subscribers can access their bundles on internet devices. Problem is, not too many consumers know that. Adobe, whose Primetime powers the authentication back-end that enables TV Everywhere, recognizes the problem. That’s why Adobe […]

FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads has to discover true effectiveness has been a bit of a problem – but that’s set to change, according to US TV channel operator A+E Networks‘ digital analytics VP Lee Boykoff. “There was a mature measurement system in place for TV. As we moved into mobile […]

FORT LAUDERDALE –  The state of automated media transactions and audience targeting with deep  data is growing quickly, but it should not be called “programmatic” explains  Matt Spiegel, SVP/GM, Data & Technology Solutions at MediaLink.. Programmatic isn’t a media platform, it isn’t a thing and the perception of the word is actually limiting the growth of […]

FORT LAUDERDALE — New York cable TV company Cablevision‘s Total Audience has been making waves for allowing ad deals to benefit from super precision. But getting there hasn’t been a walk in the park. “Once the sales reps see incremental sales revenue … they become converts. But bringing the horse to water required a lot of time […]

FORT LAUDERDALE — Fragmented content consumption has given rise to platforms that help advertisers and buyers aiming to put measurement back together. The only problem? They’re fragmented, too! Does any of this matter? Some marketers are becoming excited about the prospect of unifying ad measurements in to a single, holistic metric. But is that feasible? An entertaining panel convened at […]

FORT LAUDERDALE –  The opportunity for satellite and cable operators to serve specific ads on the household level, so called “addressable” advertising, is set to grow from 3-4X in the year ahead, making it the fast growing sector of the television business predicts Chris Monteferrante, VP of National Sales of AT&T AdWorks, in this interview with […]

AdMore, a platform which aggregates unsold local TV inventory into targeted buys for national advertisers, is seeing dramatic growth says CEO Brendan Condon in this interview with Beet.TV We spoke with him about untapped value of local television, establishments of a marketplace using Nielsen as the currency and the prospects for addressable advertising to become […]

FORT LAUDERDALE – We hear a lot about the opportunities for cable and satellite operators to glean rich data from set-top boxes and deliver “addressable” ads to specific consumers.   For local TV stations, that set-top information is not available. But other forms of data is actionable — and a consortium of nine local broadcast groups […]

FORT LAUDERDALE — As clients move deeper into data-driven marketing, the key is to look across the portfolio to understand which inventory is most valuable for using data in new ways, says Brent Gaskamp, business development SVP at Videology in an interview with Beet.TV. “We try to help our partners understand their business from a portfolio perspective. […]

FORT LAUDERDALE — A&E is focused on providing deeper digital measurement in 2016 via partnerships with both Nielsen and Comscore, says Lee Boykoff, VP Digital Analytics and CRM at A&E Networks in an interview with Beet.TV. As digital viewership grows on mobile and TV everywhere platforms, it becomes even more vital to understand the full scope […]

FORT LAUDERDALE — It’s one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree describes, Videology is a little bit like geology… “Sand — How we can use our Nielsen and Rentrak data to score television […]

FORT LAUDERDALE — The ability to target individual TV sets with custom advertising is real and it’s here – but you’re going to have to wait a couple more years before it gets really real. With deployments from Cablevision, Comcast, DirecTV and DISH Networks, the number of targetable TV sets is growing but, lately, we have heard still-optimistic executives sound […]

FORT LAUDERDALE — The US pay-TV providers with which many ad tech vendors partner, have access to just two minutes per hour of ad time in local programming. But the US TV system is an outlier in a global context. Smaller, more integrated national systems in other countries seem to make partnering for programmatic or addressable initiatives […]

FORT LAUDERDALE — You have probably heard the aphorism that “content is king”. But what if content was actually someone else entirely? Try this catchy allegory for how not to reinvent media… “Content is like Humpty Dumpty,” Tracey Scheppach, EVP and Innovations Director at Starcom MediaVest Group, told a Beet Retreat panel. “It has fallen and it has fractured and […]