Outdoor Media’s Rebirth Comes With New Tech Tools: OAAA’s Anna Bager

Out-of-home advertising is rebounding as marketers seek to reach consumers who are itching to get back to pre-pandemic activities like traveling, going out to eat, attending live events and shopping in stores. Brands also are relying on software tools to improve their targeting and contextual messaging amid the challenges of losing tracking cookies and device […]

 
 

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson

After a “decade” preparing its big cross-platform measurement future, comScore is giving customers each piece of the puzzle as soon as they become available. The company recently announced Comscore Everywhere, what it’s calling “a true single-source unified cross-platform measurement solution”. In this video interview with Beet.TV, comScore chief commercial officer Chris Wilson explains how and […]

 
 

Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone

The Big Bang that began when the internet was unleashed on consumers shows no sign of abating. A proliferating number of digital media platforms is delighting audiences – and making a headache for communicators. In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity. Different […]

 
 

Embrace TV’s Multi-Currency Future: Ampersand’s Pangis

Measuring US TV consumption for advertisers used to be so simple. With Nielsen, there was really only one game in town. With on-demand and the proliferation of multiple streaming platforms, that hegemony is under attack. This is the year when multiple TV MVPDs are trying out a range of new measurement provider. In this video […]

 
 

‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam

Advertisers and media companies have been pushing for improvements in the measurement of television viewing. After ratings stalwart Nielsen lost accreditation from the Media Ratings Council, there is greater urgency to develop alternative methods of audience measurement – and the related currencies for ad transactions – as the upfront sales season approaches. “I’m extraordinarily excited […]

 
 

Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media

It is a different year, but conversations about likely dominant platforms once again occupy media watchers’ thoughts. This year, perhaps more than most, however, change is in the air. In this video interview with Beet.TV, Nii Ahene, Chief Strategy Officer, Tinuiti, a performance digital marketing agency, says he sees three big trends emerging: the rise […]

 
 

Addressable TV Offers Flexibility, Targeting for Marketers: Fox’s David Borstein

Showing different commercials to different viewers during the same TV shows promises to make advertising much more efficient for marketers. With that incentive, addressable TV is forecast to grow as media companies continue to adopt technology to personalize the viewing experience for consumers. “As advanced targeting continues to become more standardized, it’s becoming easier to […]

 
 

Samsung Wants To Be The Hub For Games & TV: Kim

Samsung Electronics’ entertainment ambitions don’t stop at becoming the gateway to TV content. At this year’s Consumer Electronics Show, the tech giant announced its foray into gaming, too, the Samsung Gaming Hub. In this video interview with Beet.TV, SVP Sang Kim explains the big idea. First step to cloud “If we look back the past […]

 
 

Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection

The new world of advanced TV ad targeting is an open field. In this video interview with Beet.TV, Marc Cestaro, VP, Advanced TV, North America, InfoSum, says the optimum strategic approach is not yet known. But he says one thing is for sure – privacy, data and integration are critical. Sum of data InfoSum allows […]

 
 

Marketing’s Future Relies on First-Party Data at Scale: NBCUniversal’s John Lee

Consumers are dividing their screentime among a wider variety of devices, challenging marketers to get a unified view of their target audiences. Media and entertainment giant NBCUniversal is working to provide those insights by aggregating data from its different businesses and their touchpoints with millions of consumers. “We need to consolidate in a privacy-first, transparent […]

 
 

Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg

It seems so straightforward – deliver the right ad to the right person at the right time. But, in the era of infinite connections and myriad possibilities, Kevin Lemberg thinks you should get ready for unending complexity. In this video interview with Beet.TV, Lemberg, Head of Partnerships, Advertising Suite, Comcast Technology Solutions, explains why he thinks […]

 
 

Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson

The introduction of the smartphone extended the time that many consumers spend with media throughout the day. Still, advertisers have only so many moments to get people’s attention as they divide their time among a wider variety of media channels. Marketers also have more tools to help understand the quality and quantity of attention. “The […]

 
 

Web 3.0 Will Unleash Creative Flowering for More People: Rishad Tobaccowala

CHICAGO – The growth of the influencer industry is a sign of how people can emerge from obscurity to become celebrities almost overnight on global social media platforms. Whether it’s teenage girl Charli D’Amelio, the most followed person on TikTok, or Khaby Lame, who amassed a mass audience with his parodies of life hack videos […]

 
 

Rapid Shifts in Consumer Behavior Spur Ad Transformation: Cadillac’s Melissa Grady & Carat US’s Michael Law Chat with Project X’s Jon Watts

Consumers have more ways than ever before to get news, information and entertainment, challenging marketers to stand out with their latest advertising campaigns. The pandemic added to this transformation of the media marketplace as millions of people spent more time at home, connecting with the outside world through television, computer and mobile screens. Media consumption […]

 
 

Efficiency & Equality: Mediaocean’s Dorman Aims At Customer Satisfaction

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing. Stephanie Dorman wants to help them do both. In this video interview with Beet.TV, the chief customer officer at Mediaocean says brands and agencies are searching for answers to some big […]

 
 

Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend

In the modern world of ad targeting, it seems every vendor, buyer and publishers is focused on audience “identity”. But, with so many organizations offering “identity” services, what does it all mean? In this video interview with Beet.TV, Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion, argues that sales pitch has become “too […]

 
 

How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss

Once upon a time, it was the dumb box in the corner of the room. Now, thanks to digitization and internet connection, the humble TV is collecting vast quantities of audience data, usable for ad targeting. In this panel discussion, three executives at the coalface of the quest for TV ad data tell Beet.TV editorial […]

 
 

Professional Communities Offer Online Engagement for Marketers: LinkedIn’s Illianna Acosta and Jessy Jacques Chat with Mediaocean’s Aaron Goldman

Social networks solidified their role as digital lifelines for millions of people when they were stuck at home during pandemic lockdowns. That dynamic included LinkedIn, the professional networking platform that Microsoft acquired five years ago. “We’ve seen communities come together in ways that we’ve never witnessed before. The community bonds have strengthened around the world,” […]

 
 

Livestream Shopping Is Poised to Grow Rapidly: NBCUniversal’s Josh Feldman

Ecommerce has emerged as an enticing opportunity for media companies as advertisers seek to drive engagement and business outcomes through lower parts of the purchase funnel. Livestream shopping marks the next stage in the evolution of direct-response television amid as content and commerce intermix among a wider variety of media channels. “Livestream shopping is something […]

 
 

Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston

Not so long ago, many big media buyers just wanted a “premium” audience. By and large, that meant big, mainstay media houses that could deliver a scaled audience. But, in this video interview with Beet.TV editorial adviser Jon Watts, one man at the center of the ad data revolution says “premium” has been rebooted. Data […]

 
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