Sorenson The ‘Apple Pay’ Of Addressable Television: MODI’s Cestaro

As addressable television advertising closes in on some 80 million homes by year’s end, Sorenson Media is emerging as “kind of a new player in this area” with a clear differentiation, says MODI Media’s Marc Cestaro. “They have not only national avails, they have local avails that go across cable and broadcast, which is new. […]

 

dataxu’s Catanzaro On TV, Cross-Platform Targeting And ‘Invisible’ Technology

With television advertising targeting slowly catching up to that of digital media, “We think the revolution is just starting,” says Sandro Catanzaro, dataxu’s Chief Innovation Officer & Co-Founder. What started with “very humble web ads” about a decade ago has progressed to the point where “where we can show ads on TV that are fully […]

 

dataxu, Sorenson Integration Reduces Addressable TV Speed Barriers

An integration between dataxu and Sorensen Media is designed to reduce the time needed to activate and measure addressable television campaigns so that addressable starts to mimic the speed at which over-the-top TV has taken root. “This is going to be an explosion, a dramatic change in the market,” says Sandro Catanzaro, dataxu’s Chief Innovation […]

 

Sorenson Aims For Total Addressability Through Programming Partners

The roll-out of addressable TV ad targeting systems continues apace – but total audience addressability still seems some way off. So Sorenson Media is getting creative in its approach to the problem. Sorenson’s solution is an addressable platform for linear TV which uses smart TVs to swap out ads otherwise broadcast in conventional transmissions. The […]

 

Sorenson’s Offering Provides Addressable TV Diversity: one2one’s Bologna

Since they’ve controlled infrastructure, subscriber files and advertising inventory, MVPD’s have been the primary gatekeepers of the growing addressable television business. Enter Sorenson Media with its fledgling, smart-TV-based addressable ecosystem and you’ve got some diversity in the marketplace. That’s how Mike Bologna sizes up Sorenson’s “somewhat unique” position in the addressable marketplace in this interview […]

 

AMC Networks Is First To Use Sorenson Addressable Offering

AMC Networks is adding an addressable advertising solution to its tool kit via a ground-breaking partnership with Sorenson Media in what it sees as a complement to the growing pool of inventory that can be used to target specific households. “We’re very excited to take this step into addressable television,” says Adam Gaynor, who joined […]

 

Discovery, Sorenson Team Up For Addressable TV Pilot

Two years after the launch of Discovery Engage, a data-driven linear television targeting solution, Discovery has expanded from three targetable categories to nine. Now bolstered by its acquisition of Scripps Networks Interactive, Discovery is in a pilot with Sorenson Media to offer advertisers “a complete marketing mix,” says Discovery’s Keith Kazerman. “Many clients now are […]