Robert Andrews

Nielsen is gearing up to plug video brand safety features in to its Digital Ad Ratings, after investing to acquire a minority stake in OpenSlate this month. OpenSlate provides data about the content, subject matter and suitability of more than 600 million YouTube and Facebook videos for advertisers to determine whether the inventory is a […]

If Google can make a business from showing ads to users asking questions, could a site that is dedicated to questions and answers go one better? Quora is trying. The site, on which users ask and answer questions on a host of subjects, launched its advertising sales effort in 2016 for a handful of clients. […]

The emerging world of performance attribution promises to let marketers see when a consumer’s exposure to an ad led to desired brand outcomes, like sign-ups or even purchases. But the world of data underpinning the execution is still coming together. Lana Busignani fears that, for many marketers, it may be too piecemeal. “A lot of […]

Over the last 10 years, advanced digital ad buyers have used off-the-shelf sources of data about individuals in order to better target their ads. Lately, however, legislation and tech vendors’ own policy changes mean this super-power is diminishing. Now, it is becoming more commonplace for brands to collect, store and use their own data about […]

The new ability of technology to link consumer behavior to connected TV ad exposure is changing the habits of ad buyers, says an exec trying to spread the software. “Whereas traditionally, (ad buyers) were digital shops, they’re now coming in and saying, ‘what should my mix look like?’, says Jo Kinsella, chief revenue officer of […]

It may be barely a year old but, already, the digital ad services group formed by former WPP CEO Sir Martin Sorrell is making headlines. After its initial capitalization, S4 Capital was kick-started by a pair of key acquisitions – content studio MediaMonks and programmatic firm MightyHive – and further acquisitions will continue to provide […]

Until recently, advanced digital ad buyers used off-the-shelf sources of data about individuals in order to better target their ads. But, lately, legislation and tech vendors’ own policy changes mean this super-power is drying up. Now, it is becoming more commonplace for brands to collect, store and use their own data about their own customers […]

SANTA BARBARA — What would you get in the middle of the Venn diagram if you overlaid “millennials” and “Generation Z”? “Cuspers“, according to recently-published research from Fullscreen, an agency providing influencer talent to brands and management services to talent. The research, conducted by TalkShoppe for Fullscreen, which is owned by WarnerMedia’s Otter Media group, […]

SANTA BARBARA — Television ad salespeople need to go beyond just selling impressions and brand marketers need to empathize with the underlying goals of their companies  in an age where outcomes are becoming more in-demand. That is the message from one leading advertising exec at US TV company A+E Networks. The company, which operates channels […]

If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again. Integral Ad Science (IAS), a vendor of digital ad verification software services, has this year beta-tested a new tool aiming to apply similar processes to connected TV ads. Now the new system […]

There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap. Clarke has led the Coalition for Innovative Media Measurement (CIMM) since it was formed in 2009 by television content providers, media agencies and advertisers […]

The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers. This year, they will find consumers who are more optimistic about spending but who may also be more difficult to reach. That is […]

SANTA BARBARA — Addressable TV advertising technology has the capability to help advertisers target customized TV ads at individual households based on known data characteristics. But TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. So how is addressable […]

SANTA BARBARA — If ad agencies were starting to worry that the rise of subscription video services would leave them without a route to viewers, perhaps they should begin to improve that outlook. Because, seeming to come as a response to the rise of pay-for VOD, a new wave of ad-supported OTT TV services (AVOD) is […]

SANTA BARBARA — Recent seismic shifts in digital advertising, instigated largely by privacy concerns, are having a profound impact on the economics of digital advertising – and more is on the way. That is according to one ad agency exec charged with data oversight. In this video interview with Beet.TV, Hearts & Science chief data […]

SANTA BARBARA — For the last decade, digital advertising has revelled in its ability to super-target individual audiences using assortments of digital breadcrumbs, leveraged through software platforms. But, lately, legislation and tech vendors’ own policy changes mean this super-power is drying up – and that is causing a reduction in ad spend. So says the […]

SANTA BARBARA — In a world after GDPR, one in which indiscriminately targeting audiences by following them around the web with ad-tech is becoming slightly more frowned upon, how can advertisers reach consumers? Most of the industry has now settled on the view that third-party data, that held in data warehouses and made available for […]

SANTA BARBARA — Most TV services want to show ads to viewers when the viewers are watching shows. Last year, Hulu began asking a different question – what if it served an ad when viewers stopped watching? In January, it launched a new ad format, “Pause Ad“, and the first results from tests with Coca-Cola […]

Marketers should radically reduce the number of ad exchanges they transact with in order to achieve a double transparency win. So says the founder of a programmatic ad consultancy that claims to have the “little black book” on ad-tech. In this video interview with Beet.TV, Chris Kane, founder of Jounce Media, talks about the new […]

Despite recent skepticism over the role of venture capital in digital media start-ups, Group Nine Media this month raised a $50 million new funding round, pushing its valuation to a lofty $600 million. How is it going to make good on that confidence? Not by plain old advertising alone. In this video interview with Beet.TV, […]