Robert Andrews

VIA BEETCAM — They have spent the last few years getting in hot water for struggling to combat misinformation. But could coronavirus be the moment social networks prove they can guide users to accurate news when they really want to? That could be the case, according to eMarketer senior analyst for global trends Jasmine Enberg. The […]

SAN FRANCISCO, CA — The concept of custom ad personalization has been around for many years, with more-recent crystalization around the idea of “dynamic creative optimization” (DCO). Often, ad buyers decide they want to swap out elements of an ad when they can see a consumer close to the point of purchase. But that is […]

SAN FRANCISCO, CA — The ability to track a consumer business action back to an ad exposure is one that has existed in digital media for some time. Now advanced connected TV platforms are getting in on the “attribution” act. Plain old linear TV can promise advertisers the same power – but more complex attribution […]

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]

VIA BEETCAM — When Rishad Tobaccowala decided to write a book on rebalancing business, he didn’t think it would landing in the middle of a global pandemic that threatens to up-end business and reboot the world as we know it. But that’s what is happening. The senior advisor of media agency holding group Publicis, an […]

As the clock runs down on third-party cookies, many different methods and technologies purport to offer the solution to targeting consumers. But Amy Yeung thinks that proliferation may be bad. In this video interview with Beet.TV, Amy Yeung, the general counsel and chief privacy officer of Lotame, an audience data company, says she wants to […]

VIA BEETCAM — Fears that COVID-19 will hurt the global media industry are spreading as fast as the coronavirus itself. But which parts of the ecology will suffer most, and how exactly? In this video interview with Beet.TV, James Fennessy, CEO of Standard Media Index (SMI), offers his view. SMI has sight of advertising trends because […]

VIA BEETCAM — He helped found Wired and The Industry Standard, two of digital business’ totemic publications. So, when John Batelle launches something new, people sit up and take notice. That’s what Batellte has done again in launching The Recount Delivered in videos under five minutes and launched alongside journalist John Heilemann, The Recount already […]

VIA BEETCAM — Is coronavirus good or bad for advertisers and their publishers? The thirst for information about the pandemic is widely seen as driving a flight of audience to trusted news sources. So you may think that advertisers would be happy with the traffic boost. But some ad buyers are unhappy with the nuance […]

SAN FRANCISCO, CA — Five months after MediaMath launched a new platform aimed at reconstituting commonly-held digital ad trading practices, the technology vendor says it continues to hold talks with more potential partners. In October, MediaMath launched a new initiative, Source, that makes several promises all at once, including: 100% “accountability” by the end of 2020, […]

The OTT streaming service Tubi will be acquired by Fox Corporation, it was announced today. Last month at the Beet.TV executive retreat, we interviewed Tubi CRO Mark Rotblat about the company.  We have republished the interview and story with today’s news: It may be a fundamentally different business model, but there is one thing advertiser-supported […]

VIA BEETCAM — People can learn a lot from a crisis. And we can also learn a lot about businesses. In this video interview with Beet.TV, Rob Norman, senior advisor to GroupM, the world’s largest media agency, says the coronavirus pandemic will allow us to assess brands against their stated goals. “We’ve had any number […]

SAN JUAN, PR — In 2020, advertisers know there is a plethora of platforms through which they can reach over-the-top TV viewers. The complicated bit? Measuring your campaign holistically, when every platform is like an island. In this recorded interview session, Robert Bareuther, SVP of business development at iSpot.tv, says advertisers are asking for unification. “They’re […]

SAN JUAN, PR — Not everyone in the advertising industry wants to share their data or to collaborate. Caroline Horner says she is used to hearing openness from people in the internet industry, who will say ” “I’m going to put the data out there because it’s going to be interesting and it’s going to […]

VIA BEETCAM  — The coronavirus, COVID-19, has come as a shock to the global economy – and the media industry is likely to feel the force, too. Until the virus spreads more widely in the west and until more media organizations start reporting results, the full impact is hard to forecast – but brands have […]

SAN JUAN, PR — How much methods should a broadcaster use through which to take advertising dollars, and how much control should it exert? Those were some of the questions being asked at the recent Beet Retreat San Juan 2020, when Julian Zilberbrand stepped up. Zilberbrand, EVP of audience science at Viacom, was asked by […]

SAN FRANCISCO, CA — Political campaigns have long been amongst the keenest to use digital marketing tactics to reach voters. At the 2020 US presidential election, that is set to go in to overdrive. And it’s not just web, app and online video publishers who are set to benefit. In this video interview with Beet.TV, […]

SAN JUAN PR — The looming deprecation of a key technology advertisers have historically used to track and target users has sent the industry in a scurry for a replacement. Google has declared it will phase out all third-party cookies – the tiny, user-side files that store information – from its Chrome browser by 2022. In this video […]

SAN JUAN, PR — Until now, the shimmering promise of targeted TV ads was stuck in a marginal concept – that it could only be executed in live, linear TV, and only within a sliver of ad inventory. But that is all set to change. US addressable TV is going national. In a session dubbed […]

SAN JUAN, PR — The new TV landscape offers advertisers the opportunity to better plan, target and measure their campaigns, in a manner more reminiscent of digital marketing. But how are advertisers adapting to the palette of options presented by OTT (over-the-top) and connected TV delivery? In a panel called “Buy-Side Perspectives – The Big […]