Robert Andrews

LAS VEGAS — This year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Fox, Viacom and Turner teamed to form OpenAP, a system in which they will allow ad […]

LAS VEGAS — Two of the advertising execs who set up and led GroupM’s advanced TV advertising division have moved on to run their own, independent company in the Cross MediaWorks portfolio. Mike Bologna and Jamie Power – who were CEO and managing partner, respectively, of Modi Media – now become president and COO of […]

LAS VEGAS — Could machine learning technology help advertisers control whether or not to buy an ad on controversial videos? Software advances suggest that may happen soon. So far, video has remained a black box – what little data there is about its content and context tends to be added manually and is partial. But now the machine learning titans have […]

LAS VEGAS — We all know connected and over-the-top TV devices promise to revolutionize TV advertising, bringing targeted and personalized commercials to linear television delivered over the internet. But how are marketers really looking at the opportunity? Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers’ […]

LAS VEGAS — Manually tagging your videos with all the possible people, things and phrases that appear within would be a time-consuming task for anyone, much less for content owners operating at scale. So Microsoft has brought its Cognitive Services machine learning suite to bear on video. Hosting a booth at NAB Show, Microsoft Azure Media Services […]

LAS VEGAS — Advanced advertising techniques are coming on stream around the world – but variation in the pace of roll-out, coupled with discrepancies in how to measure consumption, is posing a challenge to global channel operators. That is the view of one consultant helping broadcasters navigate a path through international waters. “Each individual geography […]

In the three years since it was formed, The New York Times’ sponsored content production agency T Brand Studio has made plenty of custom creative work for clients – now it wants to more tightly integrate its newsroom with the offering. “The big shift this year was… if you look back at the the last three […]

It’s not often a company sees its share price rise despite reporting a fall in revenue. But that’s what happened to Twitter last week. On Wednesday, the social network company reported Q1 2017 revenue down 24% on the prior year – and yet, Twitter’s share price is up nearly 20% at time of writing. What’s behind […]

LAS VEGAS – Having acquired Videoplaza a couple of years ago, video software supplier Ooyala is positioning itself as an “integrated video platform” (IVP) – and it’s not afraid to call on help from some major players to offer customers a richer service. Exhibiting at NAB Show, Ooyala – whose offerings include media logistics, video platform and […]

We are right in the middle of the upfronts, the spring season in which TV networks and publishers tout their upcoming content roster to secure upfront committed advertiser spend. But what do brands get out of the upfronts? One woman who guides advertisers through their upfront buying strategy says there are both pros and cons involved […]

Moves by big US TV networks to guarantee TV ads targeted at specific audiences using data beyond mere demographics have been welcomed by a major media agency. Several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads […]

Only one company spent more on US TV ads during the winter holidays, according to iSpot.TV – but Target is still looking for the box in the corner of the living room to prove its worth. One of the retail giant’s  top execs says TV is still performing for the chain – but that doesn’t mean times are not […]

LOS ANGELES — Trying to target an individual consumer when people’s breadcrumb trails are scattered across a plethora of devices feels like a headache for many marketers today – but those data trails can be united to piece people back together. Started seven years ago, Tapad was one of the first of what is now a rash […]

When people think of advertising analytics vendors that offer an insight in to the viewability of ad inventory, Moat is often top of most minds. Now it is also part of one of the biggest IT companies on the planet. New York-based Moat, founded seven years ago, has signed an agreement to be acquired by Oracle in […]

VIEQUES, PR — Around the world, television sets are getting connected to the internet – and that is creating a huge new opportunity for a new breed of gatekeeper. But the new broadcast contenders should not just assume they will become all powerful. One executive brokering the future of connected TV advertising thinks quality of […]

VIEQUES, PR — Already this year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Speaking on this Beet Retreat panel, representatives of the networks explained their strategy. The recent announcements […]

VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-viewable video inventory – but they shouldn’t rely on it as the prime driver of their strategy. That is according to a trio of ad-tech execs whose companies help bring some visibility to the problem, but who say the challenge is greater than that. Almost […]

VIEQUES, PR — Age, gender and demographic just don’t cut it anymore. In the new age of advertising super-powers, marketers want to target consumers with more more granularity and certainty than traditional measurements allow. Fortunate, then, that a whole new raft of data sources is coming on-stream to help them do that. In a panel discussion convened […]

LOS ANGELES — For TV advertisers eager to see the effect of their campaign more quickly, a US- and India-based company claims to have the answer. Alphonso, which offers the ability for buyers to serve ads on to digital devices based on an understanding of consumers’ TV viewing behaviour, also this month launched closed-loop attribution. The […]

LOS ANGELES — At a time when publishers’ spoils from relying on social platforms for distribution are coming under scrutiny, the man responsible for brokering Twitter’s deals with news organizations says the busy current news environment makes the platform perfect for publishers and advertisers alike, In its last-published quarter, Q4 2016, Twitter made $638mn from advertising, slightly less […]