Robert Andrews

Remember cord cutting? Once upon a time, observers thought the rise of online video delivery would lead to mass cable and satellite TV cancellations. Sure, more than 1.1 million households cut the cord last year, according to a new Convergence Consulting report. But consistent data is hard to find. Nielsen April estimates suggest a 1.7% decline in […]

When marketing data and analytics company Neustar acquired the marketing technology company MarketShare Partners for $450mn last year, it was to bolster its ability to plan, optimize and allocate marketing spending in a changing, multi-channel world. Now the combined company is spreading its wings. “I’ve never seen such good identity-level data,” MarketShare co-founder and CEO Wes Nichols, now Neustar’s chief […]

The company logo lumascapes for advertising and marketing technology platforms have got so crowded in recent years, it can sometimes be hard to figure out who’s who. So, is the segment due a shake-out? Investment in ad-tech has receded a little from the frenetic dash of a couple of years ago, as the performance of certain newly-public […]

VAIL, CO — Bloomberg Media may now be finding its TV audience is almost half the size of that it gets on the Internet – but that doesn’t faze CEO Justin Smith – he thinks putting TV in the shade puts Bloomberg on the right path. “Bloomberg Media is now a majority digital video company,” Smith […]

VAIL, CO — Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been virtually purged of the naked flesh that was once is stock in trade. The publisher relaunched playboy.com to remove nudes, and the magazine followed suit in the fall in what was a big move for the […]

VAIL, CO — Whether it’s Twitch.tv, Twitter’s Periscope or Facebook’s new live-streaming capability, live video is shaping up to be one of the biggest media trends. That’s an opportunity for certain publishers, and People magazine is amongst those showing interest. “It’s all very new at this point. Our approach to live has been opportunistic – […]

VAIL, CO — Gawker Media is surveying all the tools in a publisher’s chest. “In the old days, publishers’ sales process was just about filling that vessel,” Gawker Media executive director Paul Sundue told Beet.TV at the Digiday Publishing Summit in Vail, Colorado. “Now every engagement is like a snow flake. “We have to work with […]

VAIL, CO — It’s now five years since Brian Morrissey left Adweek to form Digiday, the site covering media and marketing that has grown in to an industry must-read. What’s next? More besides media and marketing. Digiday is soon to expand in to other topics and regions, Morrissey tells Beet.TV in this video interview. “We’re […]

MIAMI — Twenty-two years after the first web banner ad, you may have thought the online advertising business was pretty mature by now. But fear over a worsening consumer advertising sentiment, plus excitement about a new wave of ad outcomes, may mean the industry is only just beginning. “Most advertising today isn’t relevant,” according to Quantcast CEO Konrad Feldman, […]

VAIL, CO — In a world where Facebook, Twitter, Snapchat and Apple are all vying to distribute news content, the new platform giants are becoming kingmakers. Newspapers and magazines face a thorny challenge – do they ride the wave and distribute to millions of social media users, even if they don’t make much money from the partnership? […]

MIAMI — The upfronts season, in which US TV networks tempt ad buyers to open their wallets by presenting their roster of programming, has begun – and Nielsen is hoping it is just in time for buyers to judge the likely audiences using its new viewer data products. The measurement firms’ new Total Audience Measurement system, to ascertain […]

MIAMI — It only launched in summer 2013 but, already, LinkedIn’s native ad format Sponsored Updates, is making up half of all the firm’s advertising revenue, a company exec says – and they look set to make up the majority soon. “It’s already 50% of our revenue and it’s going to become an even bigger part, […]

MIAMI — Snapchat is becoming a video behemoth, clocking up a reported six billion daily views in February, up from just two billion nearly a year earlier. Unlike some other video platforms, however, insight in to individual performance is relatively hard to come by inside the app. That’s why Innovid, the video advertising technology company, sought a […]

MIAMI — In the race to the White House, some of the biggest advertising money is not yet being spent attacking across party lines. Instead, it is Republicans who are getting out their wallet to stop Donald Trump. As CNN recently reported, ahead of the recent Super Tuesday, Republican groups supporting rivals spent heavily on TV attack ads to stop Trump’s […]

MIAMI – After 172 years in print, The Economist magazine should know a thing or two about two key media topics – business models, and cyclicality. Paul Rossi thinks he has a radar for both. That’s why the publication’s president is pushing the respected, independent and sometimes straight title to produce content on behalf of advertisers. […]

MIAMI — It may be known for its fast-paced and bite-sized status updates, but Twitter wants to tell brands they can both go shorter and longer with the formats they use on the platform. Twitter agency development director Dave Roter says pre-roll, in-feed video ads are working well – but he offers best practice, and alternative options. “The feed moves […]

MIAMI — What has Jeff Bezos ever done for print? Transformed the fortunes of the Washington Post, for one. Since acquiring the paper in 2013, the Amazon CEO has put money in to journalists, video and new technologies, with the result that the paper overtook The New York Times for unique users last December, according to comScore. Now […]

It is the medium most desired by programmatic ad-tech execs, who can sniff a slice of a $70 billion advertising industry. But TV is still only on the path to programmatic, not yet at full conversion. Still, one ad group man says the prospects for that tipping point are now looking a lot healthier, five years […]

This year’s presidential election race is shaping up to be the one most defined by the science of polling meeting the precision of ad targeting. This year, candidates from both parties are using Targeted Victory, a Virginia-based politics marketing agency, to help target using first-party data. “They’ve learned they can start with an email message […]

Almost five months in to a partnership in which AT&T is helping TV advertisers reach consumers on mobile phones, the company enabling the process says results have been promising. Opera Mediaworks and AT&T announced the deal in November, with the former helping advertisers on U-Verse and DirecTV also reach consumers on smartphones. “For every addressable TV campaign […]