Robert Andrews

Who would have thought a publisher could ever sustain a media brand as niche as breakfast food? That’s what Time Inc. when it launched Extra Crispy last year – and now it has doubled down in the food space, by launching a new brand to exist only social media. Well Done trades off the kind of quick-fire […]

LAS VEGAS — It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies by advertising their shows back through P2P – but ad-tech vendor Tru Optik is moving forward as a data management platform for the next generation of connected TV. “We figured out how to measure […]

LAS VEGAS — Fresh from acquiring digital advertising workflow software vendor Operative, ad-tech firm SintecMedia is pinning its colours to a three-pronged offering, as it vies to help TV networks move forward in to the new era of ad sales. The deal took place in November at a reported $200mn value, combining a technology approach that […]

LAS VEGAS — Addressable TV advertising is reaching scale across the country. Now it just needs to get a larger slice of air-time. That’s the view according to Steve Murtos, an ad agency executive who co-founded a digital video activation practice to help advertisers take advantage. “We’re counting upwards of 60n households in the marketplace, […]

It has taken a while, but methods of targeting TV ads at the household level have now hit a critical mass in the United States, according to an exec from a brand new company hoping to help ad agencies take advantage. “Right now the scale for addressable television – either linear or VOD – is  57mn,” says […]

LAS VEGAS — In the days when the desktop web was the only digital screen in town, comScore could rely on measuring online audiences using a software meter. But the proliferation of consumer devices – from phones and tablets, to consoles and connected TVs – has changed all that. In this video interview with Beet.TV, comScore national […]

LAS VEGAS — Online TV and video tech company Ooyala already boasts clients like Sky, Star India and Media Prime. But, as the demands of delivering TV-like experiences at scale grow, now it is also tapping Adobe technology to go large. Before NAB Show, the company announced a deal with Adobe to integrate its own platform with the […]

The digital advertising world is striving to get over the recent realisation that a large percentage of purchased inventory may never actually be in-view to real human consumers. But, whilst so-called “viewability” is a rating that has reared its head in digital channels, the idea that other media boasted totally viewable ads is a fallacy. […]

LAS VEGAS — Remember your old 56Kbps modem, screeching along and laboring to buffer a video clip, in the early days of internet media? Well, those days are gone. Now, television networks want to deliver round-the-clock TV channels over the internet – and the quality can be even better than cable TV, according to one technology exec. […]

LAS VEGAS — It is now gaining traction in the professional edit suites of Hollywood movie producers – but that doesn’t mean Adobe is overlooking amateur video makers, as it evolves its Premiere product line-up. In this video interview with Beet.TV, Adobe professional video editing senior product manager Al Mooney explains he wants to offer something to […]

LAS VEGAS — Some sections of the industry may associate Nielsen with a historic and ageing panel-based method of measuring TV audience. Others may observe how TV networks themselves are now launching head-long in to offering audience-based ad-buying solutions. But Nielsen says it has been doing that for years. “We’re very supportive of OpenAP and all these initiatives […]

LAS VEGAS — It is the smaller part of the otherwise-massive US TV advertising business – but local TV operators should ready themselves to gobble up spending from their national peers, if comScore’s Steve Walsh has his way. The media measurement firm’s local TV EVP says local TV has suffered from absent and spotty data that would show increasing […]

The media business continues going through a tumultuous period of creative destruction – but, in the throes of risk, there is also an opportunity for creation and renewal. That is the view of Bloomberg Media’s digital head, as he sets about rebooting TV news through an upcoming partnership with Twitter. “We’re in a tough time,” Scott […]

LAS VEGAS — The idea of using advanced data to target TV ads environments is still new and requires education. That’s the view of one ad-tech vendor exec whose company is currently considering which data sets to opt for. Asked to snapshot the current lay of the land in targeting ads for connected TV boxes, Neustar […]

Months in the making, Hulu chose the Digital Content NewFronts – a showcase for online publishers to tout their wares to advertisers – to unveil its new live TV service, promising consumers a way to cut their cable cord whist continuing to receive premium TV channels. The company launched the new service in beta on a number […]

LAS VEGAS — This year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Fox, Viacom and Turner teamed to form OpenAP, a system in which they will allow ad […]

LAS VEGAS — Two of the advertising execs who set up and led GroupM’s advanced TV advertising division have moved on to run their own, independent company in the Cross MediaWorks portfolio. Mike Bologna and Jamie Power – who were CEO and managing partner, respectively, of Modi Media – now become president and COO of […]

LAS VEGAS — Could machine learning technology help advertisers control whether or not to buy an ad on controversial videos? Software advances suggest that may happen soon. So far, video has remained a black box – what little data there is about its content and context tends to be added manually and is partial. But now the machine learning titans have […]

LAS VEGAS — We all know connected and over-the-top TV devices promise to revolutionize TV advertising, bringing targeted and personalized commercials to linear television delivered over the internet. But how are marketers really looking at the opportunity? Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers’ […]

LAS VEGAS — Manually tagging your videos with all the possible people, things and phrases that appear within would be a time-consuming task for anyone, much less for content owners operating at scale. So Microsoft has brought its Cognitive Services machine learning suite to bear on video. Hosting a booth at NAB Show, Microsoft Azure Media Services […]