Robert Andrews

One of the world’s top ad agencies is well used to making messages for TV screens – but TBWA also sees an opportunity to break free from that screen. Speaking with Beet.TV in this video interview, TBWA’s global chief creative officer Chris Garbutt says: “There’s never been a more exciting time for storytelling. All these […]

Most marketers have now been taking advantage of social media networks for several years. By now, everyone knows the medium is both transformational, but also risky. But exactly how risky can social be, and how do brands best respond? News Corp’s Storyful unit, which began by helping publishers validate user-uploaded content for news stories, says it […]

What do you get when you combine the internet’s most-recognised viewability measurement system with one of the biggest content verification agencies? A new framework for fighting profiteering fake news merchants. Moat and News Corp’s Storyful have partnered to form the Open Brand Safety (OBS) initiative, an open-source effort to track web domains and video URLs identified as purveyors […]

Depending on which part of the industry in which you operate, the media and marketing landscape may look pretty buoyant still But one of the top media investment analysts sees a very different story looming. According to Pivotal’s Brian Wieser, the biggest marketers are now spending less in a drive to cut procurement costs – and that could […]

The man who founded early ad platforms Tacoda and Real Media is ready to have another go at running another ad-tech company with a self-service model. Simulmedia CEO Dave Morgan tells Beet.TV his current company, which helps advertisers and agencies link consumer purchase behaviour to set-top box data, will switch on a software-as-a-service model in the next couple […]

With fears of an advertising duopoly, concerns about shady agency practices, a downturn in VC funding and mounting anger at programmatic opacity, there are plenty of reasons to be bearish about the digital advertising ecosystem right now. But one of the leading thinkers and M&A advisers in the space doesn’t want you to forget the sector’s positive […]

If you thought broadcasters’ newfangled ways of selling TV ads using advanced audience-buying tools in 2017 will freeze traditional TV measurers out in the cold, think again. Fox, Turner and Viacom teamed to co-found OpenAP, a new consortium to agree on commonality in the way granular audience-describing datasets are described and made available. To many, these new techniques may […]

In the last couple of years, the idea of “cards” has gained steam for presenting online information. Google’s Material Design aesthetic depends on cards, Facebook feed items are shown as cards. And now Taboola, one of the big companies powering recommended content at the bottom of publishers’ news articles, is going with cards, too. On Wednesday, Taboola […]

LAS VEGAS — Around the TV industry, advertising executives are responding to growing consumer disaffection for ads, by reducing ad load and rejigging the duration of ads served in to commercial breaks. But what if machines did it for them? That’s a future Scott Braley sees emerging. Speaking on a Beet.TV panel, the Ooyala ad platforms GM […]

In the last few years, Business Insider has risen to be one of the most popular business news websites on the planet – but selling that audience to advertisers doesn’t happen solely on that website. In this video interview with Beet.TV, Business Insider chief revenue officer Peter Spande says the publisher is now helping brands make BI-style […]

LAS VEGAS — When Fox, Turner and Viacom unveiled a new tool to help agencies buy ads across their new advanced TV offerings in April, it was described as “historical“. But one of the partners says the move was just baby steps in what will become a much more full-fledged affair. OpenAP is a way of introducing […]

News Corp’s new global technology chief wants to learn from big tech platforms, and to keep his brands publishing through social sites – but only if the deal stacks up. This month, he was confirmed in the role of chief technology officer after Paul Cheesbrough moved along to the same role at sister company 21st Century […]

LAS VEGAS — The next wave of focus in computing is machine learning and artificial intelligence – and advertising will be a beneficiary. Big computing providers like IBM and Microsoft already have significant cognitive services suites, available to developers through APIs, to perform tasks like text analysis. But what if those services could also see […]

LAS VEGAS — On the spectrum of new-wave TV ad-targeting techniques, many executives are dreaming a degree of targeting precision that can customise ad delivery for individual TV viewers. That may be an intriguing possibility. Indeed, on many over-the-top devices, it may even be the norm. But, for a television industry whose infrastructure has been built up […]

LAS VEGAS – The future is more complicated than it used to be. Now, a broadcaster’s go-to-market TV strategy can’t be just one distribution channel; it has to be many. That was the verdict of several executives on a panel of industry folk assembled to discuss TV companies’ response to the burgeoning new multi-screen future. The key […]

When Discovery invested $100mn in a new holding company for lifestyle publisher Thrillist last year, reports said it made CEO Ben Lerer a “new media mogul“. So what is Lerer doing with the money? Having formed Group Nine Media  to operate Thrillist, NowThis, The Dodo and Seeker, he now runs a mini media company that […]

The Digital Content NewFronts may have been conceived as a showcase for publishers to wave under the noses of ad buyers for the year ahead. So what is a tech platform doing at the event? Amongst a series of appearances last week, Rocket Fuel, a predictive marketing platform, partnered with both Integral Ad Science and […]

The Digital Content NewFronts, a season when digital publishers line up to showcase their upcoming content roster to ad buyers, is now in to its ninth year. In that time, the series of pitches has grown to sit alongside TV’s upfronts as a way to secure advanced ad sales. And Jason Hill has seen its maturation. In this interview with Beet.TV, […]

To win in the new era of social video, advertisers need to take a leaf out of publishers’ book – and embrace a world in which videos have no sound. That is according to one executive whose company helps brands benefit from native ads. “We’re watching more video than ever on mute,” says Sharethrough market development […]

If you consider its precursor, Silicon Alley Insider, then business news powerhouse Business Insider should be celebrating its tenth anniversary this month. When co-founder Henry Blodget launched the site from New York, he may not have expected it would veer off the business beat, that it would go global or that it would make such […]