All posts by David Kaplan

GMMB’s Erica Monteith: Political Campaigns ‘Can’t Afford to be Locked Into a Single Workflow’
28 Apr 2026
HUMAN Security’s Stu Solomon: What Does It Mean for Advertisers When Half of Online Traffic Is ‘No Longer Human?’
28 Apr 2026
Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors
27 Apr 2026
Swivel’s Joseph Hirsch: Campaign Optimization Reaches ‘Peak Efficiency’ at Impression Level
22 Apr 2026
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
21 Apr 2026
GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World
20 Apr 2026
IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other
19 Apr 2026
Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ to ‘Harness and Leverage’ AI Technology
15 Apr 2026
Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes
14 Apr 2026
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
14 Apr 2026
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
13 Apr 2026
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
Sallie’s Marco Steinsieck: Agentic Commerce will Make Transaction Data ‘Noisy’
7 Apr 2026
Future Today’s Tim Ware: Direct Deals Drive CTV Success
7 Apr 2026
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
6 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
22 Mar 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026