All posts by David Kaplan

Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing
4 Feb 2026
Amazon’s Charlotte Maines: Vast Authenticated Reach Brings Advertisers’ Storytelling From ‘Doorstep To Bedroom’
3 Feb 2026
Comcast’s Karen Babcock: AI Can Transform Ads From ‘Interruption’ to ‘Complement’ of Content
28 Jan 2026
Best Buy’s Derek Bodurka: Gaming’s Grip on Consumers’ Passion has Lessons for Brands
27 Jan 2026
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
26 Jan 2026
Innovid’s Christopher Murphy: Creative and Media Are Still Too Siloed
25 Jan 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Icon International’s Reid Steinberg: Principal-Based Buying Shifts Media From ‘Expense Item’ To ‘Profit Maker’
20 Jan 2026
Ampersand’s Justin Rosen: Poor AI Training Data Risks ‘Doom Loop’ of Degraded Insights
19 Jan 2026
WPP Media’s Luis Martinez: Retail Media Reaches ‘Tipping Point’ Beyond Transactions to Brand Building
12 Jan 2026
TiVo Ad’s Chris Kleinschmidt: CTV Home Screens Are Billboards With Better Targeting
6 Jan 2026
Digital Envoy’s Charlie Johnson: LocID Anchors Identity On Locations Instead Of IPs
4 Jan 2026
Mediaocean’s Ramsey McGrory: ‘You Have to Wallow in the Mud’ on the Road to AI Transformation
29 Dec 2025
Best Buy’s Jen Jensen: Why Consumer Electronics Shoppers Represent ‘Unique Customer Landscape’
28 Dec 2025
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
Stratacache’s Russell Young: In-Store Retail Media Shifts From ‘Pilot Purgatory’ to Enterprise Scale
17 Dec 2025
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
17 Dec 2025
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
WPP Media’s Silvia Sparry: Advertisers Need to Let Go of ‘Identity Obsession’
16 Dec 2025
EX.CO’s Shachar Orren: Video Is Publishers’ Best Defense Against AI ‘Zero-Click’ Era Because Summaries Can’t Replace Watching
16 Dec 2025