All posts by David Kaplan

Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’
11 Mar 2026
Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments
11 Mar 2026
WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
10 Mar 2026
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
3 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
IAB’s Zoe Soon: Media Agencies Increasingly Consider Creator Economy ‘A Must Buy’
1 Mar 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
25 Feb 2026
Canvas Worldwide’s Paul Woolmington: AI Without Human Judgment Creates ‘Race to the Bottom’
23 Feb 2026
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
22 Feb 2026
IAB’s Caroline Giegerich: Over-Labeling AI Use Could Create Consumer ‘Fatigue’
18 Feb 2026
Omnicom’s Duncan Painter: Five Years of Consumer Purchase History Provides ‘Granularity’ Beyond Transactions
18 Feb 2026
Lenovo’s Rick Corteville: B2B Marketers Must Focus on ‘Quality Places’ for CTV
17 Feb 2026
TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
17 Feb 2026
Spark Foundry’s April Carlisle: LLMs Use Brand Websites as ‘First Source of Truth,’ Not Retailer Sites
16 Feb 2026
LiveRamp’s Scott Howe: AI Needs ‘Permission At The Center’ Or It ‘Can’t Possibly Be Reputable’
11 Feb 2026
Intuit SMB MediaLabs’ Meg Beaudet: Deterministic Data Turns CTV Into ‘True Performance Channel’
10 Feb 2026
Index Exchange’s Andrew Casale: Containerization Brings Buyside Decisions ‘Closer to the Sell Side’
10 Feb 2026
Gracenote’s Bill Michels: Scene-Level Targeting Only Works If You Can Do It At Scale
8 Feb 2026
Index Exchange’s James Wilhite: Gracenote Integration Promises CTV Proof-of-Purchase
4 Feb 2026