All posts by David Kaplan

Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
Sallie’s Marco Steinsieck: Agentic Commerce will Make Transaction Data ‘Noisy’
7 Apr 2026
Future Today’s Tim Ware: Direct Deals Drive CTV Success
7 Apr 2026
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
6 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
22 Mar 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
16 Mar 2026
Alliant’s Margo Hock: First-Party Data Has Its Limits
15 Mar 2026
Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’
11 Mar 2026
Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments
11 Mar 2026
WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
10 Mar 2026
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
3 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
IAB’s Zoe Soon: Media Agencies Increasingly Consider Creator Economy ‘A Must Buy’
1 Mar 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
25 Feb 2026