David Kaplan

NEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute sense of the depth of complexity and opportunity buyers grapple with daily, just look to healthcare marketing, said McLean Shaw, […]

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the […]

AMENIA, NY – The long-standing boundaries between buying and selling in programmatic advertising are dissolving as supply-side platforms assert greater influence over media investment decisions. “The supply side is taking on an increasingly more significant role in media buying today,” Gregory Sherrill, VP of Demand at Magnite, told Beet.TV contributor David Kaplan in an interview […]

CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clients did a major study [on] what’s driving incrementality within their media. And they found 51% of that incrementality is from the creative itself,” Tyler Murray, chief enterprise solutions officer […]

CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertising ecosystem. “We’re in the third inning of shoppable TV, but it’s coming,” Jay Wolff, CRO at ecommerce video platform KERV Interactive, told Beet.TV’s Andy Plesser at the […]

CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven’t evolved to match the technology’s capabilities. “The promise and the possibility with AI won’t be fully realized if the industry doesn’t change and evolve around it,” Andrea Palmer, CEO of Publicis Health […]

CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthcare marketing. “One of the enemies of scale is fragmentation. That’s been a huge obstacle in the TV landscape, but I think we’re starting to see some consolidation of that inventory,” […]

CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything.  For the head of the consumer transaction data analytics company head, that represents a fundamental shift from just a year ago. “I’ve been walking around Cannes for the past five days, and […]

CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. “Pause Ads… are going to be mainstream very soon,” Matt Van Houten, SVP of Ad Sales at DirecTV, told Beet.TV contributor David Kaplan at the Cannes Lions […]

CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that advertising investments drive sales. “CMOs still lack the ability to show CFOs the yield on investment,” Tal Jacobson, CEO of Perion, told Beet.TV contributor David Kaplan at the Cannes Lions […]

CANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the right mindset, the right characteristics, without effectively encroaching on their privacy,” Thomas Bernal, SVP of Go-to-Market at Ogury, told Beet.TV […]

CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but […]

CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David […]

CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches will separate winners from losers, particularly in the data collaboration space. “We see brand making privacy a competitive advantage because when the data is actually collected in a trustful manner, it will then […]

CANNES – In early June, U.S. out of home ad spending posted its highest-ever Q1 revenue, hitting $1.98 billion. Just looking at that figure from an  Out of Home Advertising Association of America (OAAA) report, indicated that the oldest form of mass media was having a sudden resurgence. But look a little deeper, said Brian […]

CANNES – YouTube presents a unique challenge for marketers. It’s television, radio, retail media, and creator commerce all rolled into one platform. As John Cobb, CEO and co-founder of VuePlanner, most advertisers aren’t set up to handle that complexity. “The challenge for marketers is that generally the way they look at things is they buy […]

The rise of streaming is ushering in a format revolution that echoes the early days of digital advertising. But getting the most out of CTV for advertisers, media companies, and consumers is going to depend on a number of choices by the industry at large, said Cory Greenberg, head of Streaming, North America, at Index […]

Retail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end of the first era — for a lot of them — is right now,” Woodlee told Beet.TV. “They figured out […]

The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated.  “Why not have both where you have great content, but then you can layer on your first party […]

NEW YORK — Supply-side platforms and holding companies are forging deeper partnerships as SSPs evolve beyond their traditional role of simply facilitating inventory transactions, according to Caley Lewis, VP Americas at Index Exchange. “SSPs are no longer just simply facilitating inventory to the DSPs, or actually playing a more valuable role in making sure that […]