Metacafe Launches Entertainment Channel for Young Men

Metacafe, one of the first major video portals, has been focused primarily in creating specific entertainment and gaming channels. Today it announced the launch of channel for men 18-34 around original, live and aggregated content.

 
 

Digitas’ Sarofian: “Audience Design” is Key to Branded Entertainment

"Audience and data is sexy" and is key to the success of branded content, says Stephanie Sarofian,  Managing Director of Brand Content and EVP at Digitas, in this interview with Beet.TV.

 
 

AOL Finds Growing Business Around Branded Video Programs

AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.

 
 

Brandon Laatsch and Freddie Wong: Collaboration, Improv and the Viral Hit

LOS ANGELES – Brandon Laatsch and Freddie Wong are collaborating on some of the most successful viral video hits, including Gamer Commute, which is nearing 9 million views in just over two weeks.

 
 

AOL Video Making Video Part of Huffington Post’s “DNA”

LOS ANGELES — Video is becoming part of the Huffington Post's "DNA" with a combination of original video and related videos drawn from the 5Min network, the giant AOL-owned syndicator, says Gabe Lewis, Head of Original Video at AOL in this interview with Beet.TV.

 
 

CNN Managing Editor Mark Whitaker: We are Reaping the Benefits of Global Expansion

CNN's sizable investment in international coverage has paid off with increased television ratings and digital consumption, says Mark Whitaker, EVP and Managing Editor of CNN Worldwide, in this interview with Beet.TV.

 
 

Pioneering Web Video Producer Miles Beckett: As Web Originals Languish, Branded Video Booms

LOS ANGELES — The economics around Web original video programming are not yet sustainable, says says Myles Beckett, a co-creator of lonelygirl15, the pionering "webisode" from 2006 and CEO of Los Angeles based EQAL.

 
 

YouTube Sensation Freddie Wong Has Massive Viral Hit: Two Weeks, 8 Million Views

LOS ANGELES — Published on YouTube just two weeks ago, Gamer Commute is a runaway hit with over eight million views 80 thousand "likes."  

 
 

Yahoo! Taps Top Hollywood Talent for Web Original Series

LOS ANGELES, Calif — Yahoo! has green-lighted eight new, short-form Web original video programs, producing them both in-house and with leading Hollywood shops, including Electus, Principato-Young, FishBowl Media and Warrior Poets (Morgan Spurlock's company), says Erin McPherson, VP and Head of Video, in this interview with Beet.TV.

 
 

YouTube Expands Education Initiative with Instructional Channel for Primary School Teachers

As part of an expansion of YouTube's EDU efforts, which has mostly involved college-level education, the big video site has expanded its reach into primary school education with a new platform for teachers to create and share educational video materials.

 
 

Program Alert: The Beet Leadership Webcast on Original Web Content, Live from AOL Studio in LA Today at 11 PDT/2 EDT- RECORDED EARLIER

beet_tv on livestream.com. Broadcast Live Free Watch live streaming video from beet_tv at livestream.com  

 
 

Media Curation Platform “Storify” Tapped by the Weather Channel

Storify, the social media curation tool, was used by the Weather Channel during Hurricane Irene, says Cameron Clayton, EVP for Digital, in this interview with Beet.TV.

 
 

Dispatch from Disrupt: Intercast Network Unveils Live Video Display Unit

SAN FRANCISCO — At the TechCrunch Disrupt conference, Intercast Network launched a product which allows broadcasters to distribute their programming live via a rich display unit with accompanying social tools and e-commerce functionality.

 
 

The Weather Channel Moves to Brightcove’s HTML 5 Player

The Weather Channel, which claims the second most downloaded iPad App, has moved from a Flash player to an HTML 5 player from Brightcove, enabling consumers to watch video regardless of their device, said Cameron Clayton, EVP for Digital, in this interview with Beet.TV.

 
 

YouTube Superstar Freddie Wong Reaches 5 Million Views with New Video Shot on Samsung Galaxy S II

Since the Los Angeles-based filmmaker/gamer  Freddie "W" Wong released "Gamer Commute" on YouTube this past Saturday, the two-minute clip has garnered nearly 5 million views and 18,000 comments.

 
 

WSJ’s Alan Murray: The iPad Has Driven the Paper’s Video Programming Expansion

The Wall Street Journal would not be delivering its three and a half hours of programming if it were not for the iPad, says Alan Murray, Deputy Managing Editor of the Wall Street Journal and Executive Editor of the WSJ.com.

 
 

Akamai Chief Media Strategist on the Future of Premium Content Delivery

While the the sale of downloadable entertainment has been the largely the province of the Apple, media companies will create their own "media stacks" to sell content directly to consumers, says Chris Van Noy, Chief Media and Entertainment Strategist at Akamai.

 
 

comScore Now Ranking All YouTube Partner Channels

comScore, which first broke out metrics around the top 50 YouTube partner channels for the month of July, is publishing analytics for all YouTube partner channels, which is many thousands, says Dan Piech, Product Manager, in this interview with Beet.TV.

 
 

CBS Sees Big Growth with an “Open, Non-Exclusive Approach” to Syndication

Having decided as to "go it alone," and not be part of Hulu, CBS has seen dramatic growth of its business in an "open, non-exclusive approach" to syndication with deals with AOL, Yahoo, MSN and Comcast, explains Ken Lagana, SVP of Sales at CBS Interactive.

 
 

Erick Schonfeld Named Editor of TechCrunch

Erick Schonfeld, co-editor of TechCrunch has been named editor by AOL, taking over the reins from founder Michael Arrington.

 
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