Since 2017, the digital media industry has largely taken control of brand safety issues, universally rejected content around terrorism and violence.
The conversation has moved on to brand suitability and the tools in the hands of buyers and publishers have become much more refined, says David Murnick, EVP for Digital Operations at Dentsu Aegis Network in this interview with Beet.TV
Verification companies have evolved with acquisitions of machine learning companies and other tools which have brought the industry far beyond simply blacklisting certain URL’s, Murnick adds.
This video is part of a series titled Brand Suitability at the Forefront, presented by Integral Ad Science. For more segments from the series, please visit this page.