When you read the analyst reports or industry commentary, one thing that is clear is that profitability is often a reason for a loss in confidence by the market. Earnings Per Share (EPS) is a clear metric as we all know for wall street.

What I am continually dumbfounded by is the fact that profit is not something we talk about in media often. The 800 lb gorilla in the room is that we all know it instinctively, but seldom acknowledge it publicly; digital businesses are way more expensive to run than traditional media.

In this episode, Ashley discusses the importance of including profit as part of decision making when looking at new sales channels, platforms and expanding your digital business.

The Adaptable Media Enterprise, a series presented by Beet.tv and Furious Corp.