Recent industry reports say that advertising revenue from digital media will surpass television this year. It will be a moment that industry veteran Wenda Harris Millard had doodled as a fantasy headline some 20 years ago, when she was a senior executive at Doubleclick in the early and uncertain days of ad tech, she tells Beet.TV in this interview.
We sat down Millard, now president and COO of the MediaLink powerhouse consultancy and the evolution of the digital media world and recent expansion of MediaLink into a number of practice areas.
The video is part of our lead-up to to CES. Please find more videos from the series here. The series is sponsored by YuMe.