With the commercial launch this month of Oculus Rift and the attention around virtual reality and other data related to wearables, we are seeing is the digitalization of the physical world and that will have a profound impact on marketing and media says Jack Smith, Chief Technology Officer of GroupM Connect Worldwide, in this interview with Beet.TV

We spoke with Smith about the big trends he expects at CES this week.   This video is part of our lead-up series, the Road to CES presented by YuMe.