The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced earlier this month that many of the world’s largest brand advertisers and agencies have pledged to require their ad partners to take aggressive steps to help fight the $2.4 billion lost to pirate sites each year.
We sat down with TAG’s CEO Mike Zaneis who describes perpetrators and damaging impact of piracy on the digital media world. He explained actions being taken to combat the problem.
Advertisers signing the TAG anti-piracy pledge include Allstate, American Express, Boehringer Ingelheim, Colgate-Palmolive, Comcast, Dole Packaged Foods, Dr. Pepper Snapple Group, Intel, Johnson & Johnson, Kellogg’s, MillerCoors, NBCUniversal, State Farm, Unilever, Viacom, Walmart, The Walt Disney Company, Warner Bros., Yamaha, and 21st Century Fox. Agencies signing the pledge include GroupM, Horizon Media, Maxus Global, MediaCom, MediaVest, Mindshare, MEC, Neo@Ogilvy, Starcom Mediavest Group, VivaKi, Xaxis, and ZenithOptimedia Group.
The topic of ad fraud and site piracy will be among the leading topics discussed when the industry gathers in Las Vegas next month for CES. This video is part of Beet.TV’s lead up the show. The series is sponsored by YuMe. Please visit this page to see more videos from the series.