Uninterrupted,” a video site of videos by prominent athletes had its official launch in Los Angeles this week.   In Cannes last month, we interviewed James’ longtime business partner and childhood friend Maverick Carter about their new venture which is being published in partnership with the Bleacher Report.  The series initially launched last December.

We spoke with Carter after his session at his MediaLink session at  Cannes.   In the interview he also speaks about the importance of authenticity around brand/athlete associations.

 

Cannes Lions 2015, The Value of Video Advertising, a Series from Cannes '15, presented by true[X]