CANNES – As addressable TV advertising emerges, so are a number of companies including Visible World (recently bought by Comcast), Clypd, Simulmedia and others. For the new medium to succeed, one essential will be companies that focus on yield management around addressable TV, says investment banker Terence Kawaja.
Kawaja is CEO of LUMA partners, a boutique investment bank in the adtech and media business. The firm’s “Lumascape” charts the intersection of various sectors of the industry.
He was interviewed last month at Cannes Lions at session on addressable TV hosted by AT&T AdWorks. Kawaja moderated the program. Please find videos from the event here.