CANNES – Much has been said over the past year about the issue of advertising fraud and the danger it poses to the ad tech industry. This was a contentious topic of conversation at the recent Rubicon Project rooftop session during the Cannes Lions Festival.
After the session, we spoke with moderator, Jay Sears, SVP at the Rubicon Project about the issue. He says fraud is real, but it need not be part of the equation if the buyer and seller understand the “rules of engagement.” When the transaction is clear, “there is nowhere to hide.”
For more videos from the Rubicon session, please visit this page.