CANNES – We are living in the “golden age” of television which is being populated by an unprecedented amount of premium programming, says Liz Dolan CMO of Fox International Channels. For advertisers, this represents new opportunities – including powerful brand association with shows via social media, she explains.
She cites the “Walking Dead” as an example of extreme social engagement. While A&E broadcasts the show in the U.S. FOX has broadcast rights in 125 countries for the show. She says that globally, FOX has 1.8 billion viewers.
We spoke with Dolan last month at the Cannes Lions Festival after her session moderated by MediaLink’s Michael Kassan.
This video is part of series about evolution of video advertising produced in Cannes and presented by true[x]. For more videos from the series, please visit this page.