Baidu, China’s largest search engine, has entered into a strategic investment with content recommendation company Taboola, the companies announced today.   Terms of the agreement were not disclosed.

The deal gives Taboola a giant foothold in the Chinese market which does not widely use content recommendation services like Taboola or Outbrain.   The implementation will include desktop and mobile.

In a prepared statement, Taboola founder and chief executive officer Adam Singolda said “we believe that discovery has massive growth potential in both existing and untapped markets around the world, and we plan to grow this new category even further with Baidu to help change the way people in China discover content they may like and never knew existed.”

Earlier this year at the Beet.TV executive retreat in Fort Lauderdale, we interviewed Singolda on the company and the opportunities in the sector.  We have republished the video with today’s news.

More on the news published today by TechCrunch.