LAS VEGAS — Is digital video over? The leg work of getting content to consumers has at least been done thanks to the explosion of mobile screens – but operators will be left looking elsewhere in the search for digital dollars, says an analyst.
“It’s almost like the first post-video CES – it’s all been done now,” TV Strategies principal analyst and consultant Steve Hawley told Beet.TV in this video interview during the Consumer Electronics Show. “Now it’s a matter of making the experience more engaging for consumers.”
According to Hawley, cable operators are asking themselves: “‘How do we expand the (revenue) opportunity?’
“If I’m a service provider, I can’t make any more money on bringing the TV experience to the next device – it’s been proven now, you really can’t charge much extra. Where can I make money? Services outside of video…
“AT&T and Verizon are looking at Internet Of Things – one of those things is your car. What happens on the dashboard of your car?” So, expect telcos to do deals with auto makers in search of revenue video won’t give them, Hawley says: “Companies like GM are splitting the revenue with AT&T.”
He was interviewed by Beet.TV at the Consumer Electronics Show in Las Vegas.