FORT LAUDERDALE — There are now all manner of ways advertisers and editors can try making from video assets. But, with so many options and devices available in the palette, what are the core considerations?

Ad tech platform Videology’s north America MD Tim Castree boiled it down during a panel interview with Beet.TV, saying return on video investment is a function of:

  • “The size of the screen can equal intimacy… of viewing experience.”
  • “Ad loads.”
  • “Targeting.”
  • “Engagement.”

Castree adds: “The world of every screen being IP-addressable is upon us. That’s going to be a five- to 10-year process. We are moving to the era of true cross-screen optimization.”

He was interviewed at Beet.TV’s annual executive retreat by comScore executive chairman emeritus Gian Fulgoni.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.