More Brands Integrate Social Into Owned Web Sites for Campaigns

LAS VEGAS — As brands become publishers, their Web sites have become increasingly social media-centric, which helps drive cross-screen ads, says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm in an interview with Beet.TV at CES. More big advertisers are requesting multi-screen campaigns, he says, citing a recent Jun Group study […]