AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai.

“Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing director Kurt Michel tells Beet.TV at IBC Show. “Quality means more bits. That’s a really big challenge.”

For its part, Akamai, which is commonly known to develop on-network technologies, is also developing now software to embed in end client devices that can improve things. “That software can communicate with our network in a very intelligent way to improve throughput (and) solve the capacity issues we face for the future.”