Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo

Video personalization is going to be powerful development where consumers and control and create their own advertising experience.   It will be fully realized when virtual reality becomes widely adopted, but for now two dimensional personalizing works, says Jon Anselmo, Head of Digital Activation at MediaVest. We spoke with him last month in New York […]

 

SMG Eyes Virtual Reality Tech, Dynamic Storytelling

CANNES, France — New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big role in advertising creative, he says. That […]